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How to use hashtags in social media the right way

Key Guidelines on How to Use Hashtags

The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of …

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How to craft a social media audit

Things to Do When you Pick up a New Social Media Client

You’ve just picked up a new social media client. Maybe you’ve been focusing on just one industry. Maybe you have not. Before you start creating social media posts and interacting you need a plan. You need to know where you stand, what your goals are, and where you need to be. But you also don’t …

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How to use original content to get more social engagement

How To Increase Social Media Engagement

Creating content to drive social media engagement is a tricky business, requiring a balance between purely promotional content and content that will engage and provide ongoing value to your audience (aka – the stuff that makes you money). Social media engagement can be a cornerstone of successful businesses, with a majority of sales coming either …

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A how to on how brands should fill out their twitter bios to get the most out of them

How To Craft A Great Twitter Bio That Converts

Simply put, Twitter is all about content, engagement, and optimization.  Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea.  In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can …

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Social Media Influencers Tools

How to Identify Social Influencers & Supercharge Your Marketing Efforts

You have been working hard and finally, you feel like you have a strong social strategy. You’re feeling ready to work on interactions, but how do you decide who to interact with? The answer is customers and influencers. You know who your customers are, but now you’re asking yourself: what exactly is an influencer? Today …

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A guide to help you choose the social networks that best fit your business goals

How to Decide What Social Network is Best for your Business

You may have heard that your brand or business needs to be active on all forms of social media but the list is exhaustive and growing all the time. Let’s face it. If you are a small to medium business, a freelancer, or just are on a tight budget…this is just not going to happen. …

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how to create social media posts

Tips on Creating The Perfect Social Media Post

Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a …

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A list of optimized hashtags for the Thanksgiving holiday

A List of Optimized Thanksgiving Hashtags & Social Marketing Ideas

Thanksgiving may be the ultimate family holiday. It’s also a wonderful holiday for sports fanatics, but the ones who should rejoice at the arrival of this holiday of gluttony are social media marketers. The holiday buying season officially begins on Black Friday, the day after Thanksgiving, but you need to start thinking about how to …

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How to use Black Friday Hashtags to get the most engagement and conversions

Black Friday Hashtags and Social Media Tips for the Holiday

Black Friday is the start of the big retail season. In truth, the season starts way before that, and if you are a retailer or small business marketing for Black Friday you need to start thinking about your strategy way before that. Today we’ll discuss how to use Black Friday hashtags on Social Media (particularly …

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24 tips and tactics for your social networks

24 Tips to Quickly Build Your Social Media Following

Isn’t it amazing how social media has evolved? It started what seems like ages ago with Geocities in 1994. Then, Friendster hit the waves followed by the ever-famous MySpace. Today, we’ve seen the rise and fall of Google+, Vevo and so many more…but there are a few social networks that have outlasted the rest: Facebook, Twitter, …

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