So you want to buy some reviews for your business from Yelpers. You know customers are constantly searching for reviews before choosing where to spend their cash. You know that if you have a 4-star review it’ll drive more “boots” into your business. Problem is, right now you have a 2-star review and you’re “dead …
Let me read you a support ticket a small business owner put in: How do I delete my business from Yelp? I’ve had it with them. The rep keeps calling me wanting me to pay $1500 to advertise. I’m shoemaker. I make shoes. I wouldn’t even know where to get $1500, let alone advertise. I …
No matter what kind of business you run, you’re going to have to deal with negative reviews. Even the best brands and businesses will have to deal with an occasional piece of negative feedback on social networks like Facebook, review sites like Yelp, or even on their website. Negative review management is incredibly important. In …
It’s incredibly frustrating when you go on Yelp and see that a positive review has been hidden by their filter. It’s become a fact of business that not all positive reviews are going to stay visible on your Yelp review page. You reply to Yelp reviews, you have updated your listing, and you’re left wondering …
The answer is…Yes! You are going to get negative reviews on Yelp, everyone does. It’s become an unfortunate part of running your business. Some of them will be from people who (unfortunately) had real concerns. Others will be fakes by trolls, competitors, or those people just looking to extort you. This happens to all businesses, …
It’s time to get your head out of the sand. Reviews matter and your customers (and potential customers) are looking at them whether you like them or not. This is not just something that applies to local businesses. This affects every industry. If you’re going to a new restaurant, chances are you’ll pull out your …
How to Use Reviews in Your Social Media Strategy Read More »
A classic example of the power social media wields over businesses involves an incident with the Union Street Guest House in Hudson, New York. Recent media coverage revealed that the hotel fines couples $500 for every negative review posted any where online by one of their guests. Since a negative review on websites like Yelp …
Hotel Fines Guests $500 For Every Negative Online Review Read More »
BIG…HUGE news for the restaurant industry. The travel site Priceline announced in a press release that they would be adding OpenTable to their portfolio of acquisitions. The purchase will cost 2.6 billion. Why is this important to you as a restaurant owner or manager? Priceline Group to Acquire OpenTable OPENTABLE STATS * 31,000 restaurants are on OpenTable …
We’re not at all surprised that Yelp recently announced they’ll be launching video reviews. As the world gets more and more used to the mobile web, it only makes sense that Yelp would encourage this type of content. Yelp Video Reviews When video reviews launch, users can add them to Yelp via its mobile app …
To say that Yelp is a controversial website is putting things mildly. However, Yelp does offer some great features to its users including analytics. In 2014, it joined the ranks of some of its competitors in offering reservations. TripAdvisor purchased French reservations website LaFourchette, Google acquired website builder Appetas, and – in turn – there is now …
You probably already heard that Yahoo partnered up with Yelp. Yahoo’s traffic has been lagging and they struggle to compete with Google’s local listings. They’re also competing with Facebook and Twitter for eyeballs and content. The Yelp-Yahoo partnership has resulted in Yelp reviews being featured on Yahoo’s local business listings. What you probably didn’t know …
We’ve discussed this issue before, but in light of the recent crackdown on deceptive Internet reviews by New York regulators, I want to revisit the subject of astroturfing – the practice where business owners Fake Reviews on Yelp. As business owners, you know all too well the power of both positive and negative reviews. You …
