Let’s be honest. You don’t really need a social media certification but it certainly helps. Nowadays you can learn everything on the web. There are many resources, and even Facebook groups where social media professionals are willing to help each other out. On top of that, there is Google. Google will get you the answer to almost any problem (as long as you know how to search). That being said, certifications are helpful when landing clients (or that dream job). It also puts you in a place where you already know the basics, so the times you will have to head to Google for help will be significantly diminished. This is a list of the Certifications for Social Media Managers that would help you get a job here at Socialdraft. It should be the same at any other social media firm (and will certainly help you land some clients).
Certifications for Social Media Managers
Google Analytics: The Google Analytics Individual Qualification (IQ) will show your potential clients that you understand Google Analytics inside and out. Google analytics may seem easy, but someone who truly understands the platform can take that information and apply it to bring in an ROI on Social Media. This training is FREE!
Google Adwords: This certification will show that Google itself has marked you as an expert. That you truly understand how to give an ROI to your clients from the Google advertising platform. This training is FREE!
Facebook Blueprint: 50 courses directly from Facebook to teach you how to get the best out of this platform including ads. This training is FREE!
Social Media Manager Pro: This is the best one for someone who has no experience. The course will help you to set up your business, show you pitfalls, and even show you how to set up your pricing.
Digital Marketer: Start with their “how to become a social & community manager” course. This will teach you the absolute basics, so that when you start with an agency you will come in with at least the basics. Cost depends on the module. Can be anywhere from $495 to $995.
Adobe (Photoshop & Illustrator): This one is not a must. There are apps like Canva that you can use to create some amazing images. That being said, having this under your belt will open up many doors.
What Beats All These Certifications for Social Media Managers
A really good portfolio. Be ready to show case studies and reports. If you can prove to would be clients that you can grow the right audience and convert it to show a real ROI. Then you’re golden.
How to Manage your Social Media Accounts
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.