The world has a love affair with chocolate. Wanna know how much? On Instagram – alone – there are over 60,567,540 posts tagged #chocolate. If you are a chocolate brand, service, or business marketing itself on Instagram, you’ve got your work cut out for you. we’ve put this list of Chocolate hashtags for Instagram so that you can copy-paste them onto your posts on a regular basis. They also work great as Chocolate Day hashtags. But remember to read through the article because we’ve also put together a strategy that will let you target people with higher chances of conversions.
#chocolate #chocolates #chocolate? #chocolatecake #? #chocolatechipcookies #chocolatey #chocolatelover #chocolatelovers #chocolatelove #chocolatebar #chocolateaddict #cacao #chocolatier #milkchocolate #darkchocolate #whitechocolate
How to Use Chocolate Hashtags on Instagram
Start with Your Brand’s Hashtags
Because Instagram is a user-generated content social network, branded hashtags can be a great way to grow a brand. Most of the time we recommend that you use an easy to remember, short hashtag that is as close as possible to your brand’s name. This does not always work. Take Vosges Haut Chocolat. They were smart in taking time to research their tag. If they would have just gone with #Vosges, they would not have reached their target audience and fans, but people looking for the geographic location. Instead, they utilized #vosgeshautchocolat. This is on-brand, and works pretty well. If you are going to use a branded chocolate hashtag, make sure that you make it clear to your audience that you want them to use it. Include it on your profile with a call-to-action, and…if at all possible – use it in your packaging and marketing materials.
Include Location Hashtags
This is imperative if you are a local business. Take AyzaWine & Chocolate Bar in NYC. Sure, it is fine if people who like chocolate like their posts, but isn’t it better if people in New York who are interested in chocolate and food like their posts? The answer is yes…and Ayza’s Instagram manager is smart about their location hashtag strategy. In order to increase their chances of being discovered by locals and tourists, they use location hashtags as well as industry-location hashtags. This is how you market a local business on Instagram!
Use Industry Hashtags
If you are looking to increase chances of conversions, then you need to include industry hashtags. Take Melanger, a chocolate making equipment company. Sure, their posts may not get as many likes and comments as say a chocolate maker, but they don’t need them. What they need is to be seen by people who will be more likely to purchase. Because of their goal, they include very specific chocolate industry hashtags to draw eyes that will convert to sales.
How to Manage Your Instagram Accounts
Now that you have all those great chocolate hashtags to use on Chocolate Day and you know how to use them, you need a great Instagram management tool. Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
- Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
- Easily re-schedule with a drag & drop action
- Schedule GIFs to Facebook and Twitter
- Download content calendars as PDF
- Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
- Engage on Twitter, Facebook, and Linkedin
- Download Facebook and Twitter reports
- and tons more…
When Is Chocolate Day
There are multiple chocolate day celebrations. Here are a few of them that you can use these chocolate hashtags on:
1-10 Bittersweet Chocolate Day
7-7 – World Chocolate Day
7-28 Milk Chocolate Day
9-13 International Chocolate Day
9-22 White Chocolate Day
10-28 – National Chocolate Day (USA)
12-16 Chocolate Covered Anything Day