How to Choose The Perfect Color and Image For Social Campaigns
Direct marketers and savvy advertisers have long understood that a single image is worth far more than 1000 words – it can be worth (quite literally) millions and millions of dollars!
Let’s break down the stats:
*Advertising research also shows that 65% of the population are “visual learners” who do better with images as opposed to numbers and letters
*Advertising research also shows that advertisements which feature an intelligently selected image are likely to pull (or convert) at 40% higher than those that forgo images completely
Obviously, you want to learn (pretty quickly) how to choose images that result in engagement when you are working your social media posts.
Here are a couple of tips and tricks to help you do exactly that!
Color theory isn’t crazy
A lot of people think that McDonald’s utilizes red and yellow simply because that’s the way the restaurant was always set up – but nothing could be further from the truth! It may surprise many to know that it has been established scientifically that colors have a surprising ability to influence mood, emotions, and perceptions on both conscious and subconscious levels.
That’s why McDonald’s transformed their old restaurants into the red and yellow color scheme because they understood the value of “color theory” when it comes to marketing and advertising. These two colors help people feel hungrier – but also help people feel happier – two of the most important things when it comes to McDonald’s and their bottom line.
Understanding color theory will help you decide which color and/or color combinations within your design will work well together in terms of the way they effect emotion within your design. Brand recognition is very closely related to color. Keep in mind that according to a study called “Impact of Color on Marketing,” consumers take only 90 seconds to make a judgement about a brand’s products and sales based on color, making color a strategic business decision.
The Psychology of Color
The emotions each color and combination of colors illicit is different in each culture. A few common meanings associated with basic colors in Western culture are:
Red: Red is associated with fire, warmth, or danger, but can also be linked to energy, love and violence. Red can also represent strength, confidence, and power. However, In some Eastern cultures, red symbolizes good fortune and prosperity.
Orange: Orange is associated with activity, energy, and optimism. Orange can also be linked with youthfulness and creativity.
Yellow: Yellow conveys well-being, cheerfulness, friendliness, and can also indicate caution. Yellow also attracts attention.
Green: Because green is prevalent in nature, the color green is linked to growth, health, freshness, and wealth.
Blue: Blue is associated with serenity, trustworthiness, security, and stability. Dark blue is linked to conservative, and professional tones.
White: White is associated with purity, innocence, goodness, cleanliness, and also sterility.
Black: Black can represent power, luxury, sophistication, death, evil, mystery, formality, mourning, or sorrow.
Purple: Purple is associated with royalty, majesty, or honor, and is also linked to a spiritual or mystical influence. Purple can also represent luxury, opulence, and femininity.
Mixing Colors in Design
In design, applying colors involves achieving balance and the more colors you involve, the more refined the task of achieving that balance. You should begin by dividing your color choices into dominant and accent colors. The dominant color will be the most frequently used in your design, and then accent colors are used to balance out that main color. Always consider how your chosen colors interact in terms of creating a mood.
A common rule for a three-color design is known as the 60-30-10 rule, with the dominant color accounting for 60% in the design, and two accent colors use up the remaining 30% and 10%. Go here for a more in-depth view.
Choosing the right image
You’re going to want to figure out how to choose the right image for your social media post utilizing the right color, filter, and the right “visual mode” to improve your bottom line.
There’s a world of difference between sending out a sunny looking advertisement when you’re looking to convert and a cold and depressed looking advertisement.
People are always drawn to faces
If you are going to choose images that utilize faces (even if they are cartoons), you’re going to want to make sure that your headline is as close to that face as humanly possible – and that the eye line of where that face is looking is pointing to the headline as well! Your audience’s eyes will be drawn to that headline if the face in the image is looking towards it.
These tips will help you to choose images that result in engagement on your social media posts. Utilizing these tips your conversion rate is going to increase significantly. People that are able to unlock the secrets behind how to choose the right image for your social media post that combined this intelligent graphic design element with killer copy are going to be able to dominate the social media landscape in ways they wouldn’t have been able to before.
How to Manage your Social Media Accounts
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.