A Step by Step Guide on How Content Marketing Increases Sales
Content marketing increases sales. It’s true. One of the simplest, yet most powerful ways to attract online traffic to your business website or blog to boost sales is known as “content marketing” – quality information that is written in a concise and clear voice that empowers potential customers.
How Content Marketing Increases Sales
Instead of directly promoting your product or service (imagine a product sales page), the objective is to provide useful knowledge that sparks interest in visitors seeking more information about your niche product and to generate trust and credibility in your business (how xyz product helped to solve xyz problem).
You want visitors to know that your business isn’t just offering a product, but a singular state of mind that incorporates all there is to know about the past, present, and future of what you’re offering. When consumers buy a BMW or a Honda, they’re not just purchasing an automobile, they’re wantonly acquiring someone’s concept of a car. The perspective you share in your online content should clearly get across the reasons your product is miles apart from others and why.
After visitors read your online marketing content, deciding to purchase from you should seem instinctive and incidental due to the quality and scope of information you provide. In other words, buying what your business offers should feel like a natural progression for visitors.
4 Steps Content Marketing Increases Sales
1. Content Marketing Helps with Search Engine Rankings
Original content on your blog or website increases search engine ranking, so it’s vital that the content you create appeals to your business and target audience and is fresh, innovative, concise and organized.
The higher value search engines place on our content means that your blog or web pages may appear on the coveted first page of results for a search instead of buried beneath thousands of other listings.
Online sales don’t always begin with a search for a product. Say you are a Shake Shack and you want to come up higher for Astor Place. The website already has your address, but writing pieces about Astor Place will help search engines to know that you’re associated with that area. Creating a simple blog about the neighborhood can help you rank higher on Google search. Just remember to make sure it is relevant, easily readable by your audience and that you’re not just keyword stuffing.
2. Content Marketing Confirms You Are An Expert
The content you create for readers should be filled with valuable insights, instill trust, and serve to confirm you as an expert source of unique and unequaled information. You want readers to consider your business as the indisputable choice when they need what you offer.
Say you are a dermatologist offering various fat removal services. Your potential customers may never have experimented with different methods. Writing original content on the differences between Kybella and CoolMini, or what to expect of your first CoolMini treatment will help potential clients understand that you know your stuff and put them at ease.
3. Key Words
In order to rank high, you need to focus on keywords relevant to your content. Because you don’t just want visitors to your site, you want the right kind of specific visitors. A keyword is any word or short phrase that describes a website topic or page. The more a keyword is used by searchers and websites the more attraction power it has.
Say you are a doggy concierge in San Francisco. You may want to think of working the following keywords:
Location: San Francisco, San Fran, Knob Hill
Location + Service: San Francisco dog walking, San Francisco dog sitting
To get keyword ideas, do a search on Google and check out related terms on the bottom of the screen.
4. Make it Shareable
In addition to being quality content, content marketing gives you plenty to share on Social Media. Once you’ve created a fantastic piece of content, make sure to share it to your social media channels. This is especially beneficial if you create evergreen content – content that can last a long time before getting old.
How to Get Eyes on Your Content Marketing
If you expect Google to do all the work for you, you’re not going to maximize that fantastic content you’ve just created. There is plenty of competition out there, so you will need to help the content get found. Share all that original content via social media sites such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. If your content is well written, engaging, and serves a purpose, your audience will share your posts with their friends, family, and business associates which should also help you increase sales. You can use a social media scheduling tool like Socialdraft to schedule all your shares and get reports on your performance.
Share your content to forums including Digg, reddit, and more industry-focused forums. The more eyes you get on the content, the higher the chances of you getting a potential customer to convert.
Have questions on content marketing? Reach out to us here or join our Facebook group for digital marketers.