Not all social media roles and responsibilities are created equal.
Often times you’ll find that companies (especially newer ones) have a tendency to kind of blur the lines between those that are in charge of management social media content and those that are responsible for managing those individuals.
On top of that, there are no real clearly defined or delineated titles. This means the entire industry has a hard time in clearly differentiating between community managers and social media managers – or any other members of a social media team.
This results in some pretty oversized hassle and headache, especially when your employees don’t fully understand the difference between a community manager and a social media manager and what they are specific responsibilities are.
Hopefully we are going to be able to shed a little bit of light on the situation and provide you with some insight into what these two titles are really all about, what they are responsibilities are, and how to make sure that you are putting the right people in these positions to give you every opportunity to generate real and lasting success on the Internet today.
Let’s quickly break down the difference between a community manager and a social media manager, as well as the difference between social media and social marketing efforts!
The Difference Between Community Manager and Social Media Manager
Though these two titles are usually used interchangeably with one another, at the core of what these responsibilities are all about they couldn’t be any different.
Your social media manager is going to be responsible for taking advantage of everything that social media has to offer to channel higher growth on these platforms and increase your bottom line.
Community managers, on the other hand, are going to be charged with trying to establish real and lasting communities in your markets using these tools – improving your engagement, your influence, and your ability to impact your market in a positive way.
Though those two responsibilities seem somewhat similar, when it comes to your bottom line (and the actual tangible results these responsibilities are supposed to produce) they couldn’t be any more different.
Social media managers are going to measure success almost entirely based upon the amount of content that is published on your social media platforms, how many people engage with that content, and how many social media members become paying customers because of these efforts. They will be in charge of content marketing.
Community managers, on the other hand, are going to be focused on engaging with those that have engaged with you on social media, reaching out to more traditional media platforms via social media, and really doing everything they can to boost your profile in your market. They will be in charge of what would normally be thought of as customer service.
Again, these responsibilities may have some overlap, but they are worlds apart.
Breaking down the difference between social media and social marketing efforts
Just like there is a difference between social media managers and community managers, there is a major difference between social media efforts and social marketing efforts – and it’s critical that you do not blur the lines between these two.
Social media is going to be the platform upon which you spread all of your messages (marketing and otherwise), whereas social marketing efforts are going to be laser targeted, very focused, and – above all else – measurable marketing efforts that lead to a tangible return on investment.
Social media messages may be used to communicate with new partners, interested prospects, and those that are hoping for expedited customer service, whereas social marketing efforts are almost always going to be designed to get as many new prospects and customers into your business funnel as humanly possible.
Again, there’s quite a bit of overlap here between these two, but at the end of the day their individual responsibilities couldn’t be more different.
Hopefully now you have a better understanding of the difference between a community manager and a social media manager, and what these positions can do for your business and your bottom line. It’s also important to fully embrace the difference between social media and social marketing as it can mean the difference between success and failure on the Internet today.
Take advantage of all the information we’ve been able to share with you above and you’ll be able to skyrocket your success.