How to Drive Traffic to Your Shopify Store with Social Media
You’ve got amazing product, you created your Shopify store and now you need to make some money, but you’re not seeing traffic to your Shopify store and you’re not making sales. Or maybe you’re making sales, but (of course), you want to make more. That’s where Social Media comes in. Today we’ll discuss various ways you can drive traffic to your Shopify store with Social Media.
How to Drive Traffic to Your Shopify Store with Social Media
WORK WITH INFLUENCERS
Influencers have spent their time and money on building loyal communities in hopes that you reach out to them for collaboration. Before you even begin to think about collaborations, you need to learn how to find real social media influencers. It’s not just about the numbers of followers, but more about the quality and how able they are to convert them to your desired action, a purchase from your Shopify site. Once you’ve identified them, you will be ready to collabrorate with these social media influencers. Make sure you have a goal in mind (increase your sales by xyz%), that you clearly discuss how these results will be measured, that you clearly discuss what is expected AND what the pay will be.
RUN CONTESTS & PROMOS
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Giving stuff away has always worked no matter what the medium. It works to get people on your site, to capture emails, and to drive sales. When you structure your contests, make sure you consider a two things:
- How to get your community to share the contest
- How to re-market those who engaged with the contest (coupon codes at the point of exit in exchange for an email address – that type of thing)
- Setting up a worthy price to raise interest
There are plenty of tools you can use to run Social Media contests including Woobox. They allow you to even embed the contests into blog posts so that you can really get the most out of your efforts. Taylor Made Shop often posts promos and discounts for their community and they make sure to tag, hashtag, and promote their Shopify shop for maximum results.
BE CONSTANTLY ACTIVE
The one thing you need to do on Social Media is be active. There are many reasons for this. Let’s go through a few:
- SEO: Social media helps you get indexed on search engines like Google. That being said, each social media site is like its own mini search engine. If you aren’t active on social media, you (and the products on your shop) have no chance of being discovered there. So if for any other reason, you need to be active on daily basis. Using a social media scheduler like Socialdraft is a huge help when it comes to time management here.
- Connections: You need to be out there finding your customers. They aren’t just going to come to you. So spend at least 15 minutes daily on social to engage with your core demographic.
- Testimonials & Reputation Management: You need to look at what is being said about your brand on a daily basis. This is a great way to find people who are raving about your products (and amplify their content) as well as build a relationship with them that can last a life time and build you a repeat consumer base.
SOCIAL MEDIA ADS
Perhaps the simplest way to get results is to run paid Social Media campaigns. Although there is money involved, most social media sites offer great targeting options and analytics so you can test until you reach the perfect sweet spot. Depending on your demographics, you should consider advertising your Shopify store on the following social networks:
After Google Ad Sense, Facebook Ads are our favorites. Not only is it the largest social network at over 1.5 billion monthly users, the platform offers great targeting options and they make it super easy to a/b test. On Facebook, you can target by:
You can even retarget people who have alredy been on your Shopify shop with Facebook Dynamic Ads. If they were on your website and look at one of your products, the same product will be served to them on Facebook – reminding them that they were looking at it and prompting them to purchase. That’s strong advertising.
Instagram is a powerhouse that is seriously underused. If you have a younger audience, this is the network for you. 73% of Instagram users are between 15-25 years old. On top of that, product posts are getting the most engagement for brands at 60%. You don’t want to miss out on this opportunity. The network is expected to make $2.81 billion dollars by 2017 on mobile alone.
Instagram recently released business profiles, and with that analytics. If you have switched over, you can see that your engagement is directly tied to how many people see your post. Instagram advertising is in its infancy. That means that you can get in early and enjoy a low CPA. So go ahead, test out your Instagram ads.
Pinterest is the most valuable network when it comes to driving traffic back to websites. It is also a big factor when it comes to making purchases. In fact, 93% of Pinterest users have used the network to decide on purchases, and 52% have bought stuff after they saw it on Pinterest. If your demographic is women and you are in the following industries, you absolutely should be creating Pinterest ads for your Shopify store:
On Pinterest, you can promote your pins. This will prioritize your pins on search so that you have a better chance of getting clicks. The Pins tend to blend into the regular Pinterest content, so it is a very nice experience for the user.
A photo posted by Elizabeth (@themagpiecompany) on
We briefly touched upon this a few minutes ago. You should be checking social media on a daily basis to see if your customers have shared their purchases. If they have, you need to like, comment and engage them so that they become more than just customers. You want them to become brand advocates and you want to train them to do this over and over again. This is a great time to offer them a discount, and more importantly to get their permission to share this to your social media accounts. There’s no better advertising than a happy customer. The Magpie Company does a great job at this. They are constantly reposting their customer’s images and building their business this way.
These are all strong ways to drive traffic to your Shopify store with Social Media. Don’t forget to leave a comment with a link to your shop so we can check it out.