Don't Miss Out! 10 Pinterest Stats Every Marketer Must Know in 2021
Pinterest is one of the most popular social media platforms that has gained much attention in recent times. It not only serves as a social network but also as a search engine. With 459 million active users worldwide, the platform has become a powerful tool for marketers to reach potential customers, strengthen their brand, and improve their sales. As a business owner, understanding the platform's statistics is crucial to maximize its potential. Here are the 10 Pinterest Stats that every marketer needs to know in 2021:
1. Pinterest has over 400 million active users, making it the 14th largest social media platform in the world.
2. Pinterest has 85% female users with a significant age group of 18-49.
3. Pins with detailed descriptions have a 30% higher chance of being clicked than pins without any description.
4. Nearly 2 billion searches are made on Pinterest every month.
5. Pinterest draws in more referral traffic to brand websites than Twitter, YouTube, and LinkedIn combined.
6. 60% of Pinterest users have discovered new products through the platform, with 84% considering pins to be helpful in their purchase decisions.
7. Boards with keywords in their title have 2x more visibility than those without.
8. The platform is especially popular among DIY and home decor enthusiasts, with 68% of users having a keen interest in these areas.
9. 77% of weekly pinners have discovered a new brand or product via Pinterest.
10. Pins that include a call to action (CTA) have an 80% increase in engagement compared to those that don't.
As a marketer, understanding these statistics can help in developing an effective Pinterest marketing strategy. By identifying the platform's target audience, creating engaging and informative pins, including a CTA, and optimizing pin descriptions and titles, businesses can attract potential customers, increase their visibility, and improve their brand loyalty.
At Socialdraft, our experienced team works with businesses to create high-quality prompts that help marketers reach and engage their desired audience. With Midjourney prompts, ChatGPT prompts, Chatbot templates, Stable Diffusion Prompts, and more, we have everything you need to run a successful campaign on Pinterest.
In conclusion, Pinterest is a powerful platform that can help businesses increase traffic, brand awareness, and revenue. By understanding the platform's statistics and utilizing the right tools and prompts, marketers can harness the power of Pinterest to achieve their business objectives successfully. Don't miss out on this opportunity! Head on over to Socialdraft and browse our collection of prompts today.