Revamp Your Social Strategy: From Discounts to Deletion and Beyond
Whether you're a small business owner, a startup entrepreneur or a marketer, social media is one of the most powerful tools in your arsenal. However, using social media can also become incredibly daunting and overwhelming, especially when algorithms change and platforms become increasingly saturated. Over time, your social strategy may start to lose its effectiveness, leading to stagnant growth or even a decline in engagement. In this blog post, we'll cover a range of strategies to help you hit the refresh button on your social approach, increase engagement and drive conversions.
1. Revisit Your Target Audience
One of the most common reasons for a decline in social engagement is a mismatch between your content and your target audience. If your content doesn't resonate with your audience, then they're unlikely to engage with your posts. It's essential to know your target audience and craft content that appeals to them. Consider starting with a survey and getting feedback from your current followers. Also, take note of the demographics of your social media audience, including age, gender, location, and interests, to ensure that your content is tailored appropriately.
2. Experiment With Different Formats
When was the last time you tried something new with your social media content? Often, social accounts grow stale because they lack variety in their content. Experiment with different formats like IGTV videos or live streaming to switch things up. Using various formats allows you to understand what your audience engages with the most, enabling you to optimize your strategy accordingly.
3. Lean Into The Hashtag Strategy
Hashtags are one of the simplest and most effective ways to improve your reach and connect with your ideal audience. However, it's crucial to research and use the right ones for your brand. Experiment with different hashtags and track what works best. Once you've found success, use these hashtags consistently across multiple platforms to maximize your reach.
4. Promote Your Products or Services With Discounts
Everyone loves a discount or a freebie, right? Running a promotion or offering a discount can incentivize your followers to engage with your brand and make a purchase. Use calls-to-action that prompt users to visit your website or social media pages to take advantage of the discount.
5. Take a Breather or Opt for Deletion
Sometimes, the best way to revamp your social strategy is to take a break. It can be beneficial to take a step back from social media to reconsider your brand's direction or to take time to come up with some new content ideas. Similarly, you might consider deleting a social media profile that isn't performing well or where your audience engagement is minimal. By focusing on platforms that are generating the most engagement, you can ensure that you're providing the highest value to your followers.
Conclusion
Whether you're looking to build stronger customer relationships, increase brand recognition or drive sales, social media offers ample opportunities to help you reach your goals. However, it's essential to stay nimble and tweak your approach regularly to keep your followers engaged. By focusing on your target audience, experimenting with new formats, using hashtags, promoting offers, or even taking a break, you can effectively revamp your social strategy and grow your brand. Finally, don't forget that Socialdraft offers a range of prompts and templates that can help you optimize your social media content and drive engagement.