Social Media Manager Survival Guide: Your First Week To-Do List
As a new social media manager, it can be overwhelming to step into the role with no clear understanding of where to begin. In a world dominated by social media, companies are prioritizing their online presence more than ever, making the role of a social media manager critical. To help you get started, we’ve put together a to-do list for the first week on the job.
1. Review the Company's Social Media Accounts
Your first task should be to familiarize yourself with the company’s existing social media accounts. Review each platform to get a sense of how the company presents itself online. This will help you understand the tone, messaging, and priorities of the company's social media presence. Make note of their followers, engagement, and any missing information needed for the accounts to run smoothly.
2. Understand Social Media Goals and Metrics
Next, take the time to understand the company's social media goals and metrics. This may involve reviewing any existing documentation, interviewing stakeholders, and understanding the overall brand goals. It is essential to identify the key performance indicators (KPIs) in order to track progress and to strategize for future campaigns. You need to know what is expected of you and what success looks like in terms of metrics.
3. Create an Editorial Calendar
One of your primary responsibilities as a social media manager is to create and plan content for the company’s social media channels. To ensure that the content is fresh, thought-provoking, and on-brand, you should create an editorial calendar. An editorial calendar will help you stay organized and efficient in content creation.
4. Identify the Target Audience
Knowing the target audience is essential in crafting relevant content that resonates with the social media community. Review the company’s marketing team-approved customer persona, conduct research, and analyze demographics to gain a deeper understanding of the target audience. The better you understand the audience, the more effectively you can create content that engages them.
5. Create a Crisis Communication Plan
Social media is all about transparency, so having a plan in place for handling negative comments, complaints, or other crisis situations is necessary. Create a crisis communication plan that the company can follow during an event that requires a public response. This plan should set guidelines for responding to negative feedback, addressing customer complaints, and managing online disputes.
Conclusion:
Starting in a new position as a social media manager may seem daunting initially, but understanding the goals and objectives of the company, its target audience, and having a crisis communication plan in place will go a long way in giving you the confidence to execute your job. At Socialdraft, we offer a range of products that can help you navigate your new role with ease by providing you with midjourney prompts, chatgpt prompts, chatbot templates, and stable diffusion prompts. We can help take your social media game to the next level, ensuring your efforts pay off in growing your business.