Unlocking the Power of Twitter: 2017 Statistics & Tips for Socialdraft Guests
Twitter's popularity has been steadily increasing over the years, and it has become one of the most powerful social media platforms to drive engagement and build brand awareness. With over 330 million monthly active users, Twitter has a significant influence on consumers and businesses alike. In this article, we explore the latest 2017 statistics on Twitter and share some tips for our Socialdraft guests to unlock its full potential.
2017 Twitter Statistics
- Twitter is an excellent platform for customer service: Approximately 80% of users turn to Twitter for customer service and support.
- Video content rules: Twitter videos are six times more likely to be retweeted than images.
- Hashtags are essential: Tweets that include hashtags receive 2x more engagement than those that don't include them.
- Twitter can drive website traffic: Twitter is the fourth most effective advertising channel for driving website traffic.
- Mobile dominates: Around 80% of Twitter's audience uses the platform on mobile devices.
- Twitter users love visuals: Visual content is three times more likely to receive engagement than plain text.
Tips to Leverage Twitter for Your Business
- Know Your Audience
- Create High-Quality Content
- Use Twitter Tools
- Take Advantage of Twitter Ads
- Engage with Your Audience
The first key to a successful Twitter strategy is to identify your target audience. Determine who is engaging with your brand, what they like or dislike, and what their needs are. Invest in social media analytics tools or hire a social media specialist to help you understand your audience better.
Creating high-quality content is crucial to successful Twitter marketing. Post tweets with visuals, including images and videos, as well as hashtags to attract more engagement. Avoid overposting and focus on quality instead of quantity.
Twitter offers many tools and features to make managing your account and measuring performance easier. Socialdraft offers midjourney prompts, chatgpt prompts, chatbot templates, stable diffusion prompts, and more – all of which are great for boosting your Twitter strategy.
Twitter Ads can help you expand your reach and drive website traffic. The platform offers various ad formats to suit different marketing goals and budgets.
Engagement is essential on Twitter. Respond to your followers' tweets, retweet their content, and thank them for their support. Build relationships with your audience, and you'll see more engagement and increased brand loyalty.
Conclusion
Twitter is a powerful platform for businesses to connect with their audiences, build brand awareness, and drive engagement. With millions of active users, it's essential to develop a strong Twitter strategy that leverages the latest data and best practices. Use the tips above and Socialdraft's offerings to help you maximize the potential of this social media giant.