Facebook Penalizes Like Baiting

April 14, 2014

Like baiting on facebook to be punished

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What’s This?

On April 10, it was announced that a like baiting crackdown would begin on Facebook to punish pages that spammed users by “like-baiting” with decreased exposure.

Facebook Penalizes Like Baiting

What is Facebook like-baiting ask?

1. Posts that blatantly ask viewers to like, comment or share the post.

2. Tired content such as memes that are constantly shared on Facebook

3. Spammy links that have nothing to do with the post they are attached to.

Apparently, even though people don’t like these posts, they end up liking, sharing and commenting on them. Because these posts get more comments (even if the sentiment is negative) they would end up tricking Facebook’s Edgerank algorithm into getting more organic distribution. No word yet on how Facebook will enforce this, but we’re excited about the change. This will definitely mean more work for marketers, but it will result in a higher quality experience for Facebook users.




Facebook has been making a lot of changes and recently admitted that pages that did not advertise on the platform would end up getting less circulation. Maybe by cutting out the spam, quality posts will again receive the visibility they deserve.

What an effective Facebook post looks like

What Type of Posts Should You Create?

Facebook suggests that you:

1. Create your own memes and images and stop rehashing memes found on the internet.

2. Link out to relevant pages & not link farms for ads (you should not be doing this anyway).

3.  Create timely, trustworthy and relevant content.

This is common sense, and in our opinion should be held as best practices along with Facebook standard guidelines. You, as a local business, are not a regular marketer. You should be working to create the best experience for your customers. Tricking them into a click-through will just end up being bad for business.

 

 

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