Facebook New Ad Format To Promote Events

September 8, 2014

Facebook Event Ads

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What’s This?

Creating events on Facebook can be a powerful and affordable way to market your business event. To create your own event, add the Events App to your Facebook Page. Here’s a cheat sheet, courtesy of Amy Porterfield:

Facebook New Ad Format To Promote Events

1. Click the Edit Page button at the top of your Facebook page.
2. Choose Update Info in the drop-down menu.
3. Click the Apps link on the left sidebar to see all the apps you have available on 
your Facebook page.
4. Find the Events App and click the Edit Settings link. A pop-up box appears.
5. Click the (Add) link next to the (Tab: Available) text and then click the Okay 
button.
6. The pop-up box disappears and you now have the Event app showing where all of your apps appear on your Timeline.
7. Now you can click on the app and create your event.

Facebook Event Ads

New Features To Help Pages Promote Events

To make it easier for businesses to reach more people for their events, Facebook announced new features that help Pages promote their events and determine how they’re performing. Pages will be able to create ads for desktop and mobile News Feed that promotes awareness of events and motivate responses.

Previously, these types of ads were only shown in the right-hand column on the desktop, but now brands can create ads for the desktop and mobile News Feed. Facebook ads can boost exposure, engagement, and registrations for events.

400 Million Use Events on Facebook Monthly

Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages.

Page owners will be able to create event response ads in both the Ad Create tool and Power Editor.

Facebook Even Insights

Event Insights

Event hosts can now view insights in the right-hand column of an event page.

These Insights Show Hosts:

* The number of people who’ve seen a link to the event on Facebook
* The number of people who’ve viewed the event
* The number of joins, saves and maybes the event has received

According to Facebook, these insights represent the first step they’re taking to help Pages better understand what’s working and not working when promoting events.

Highlighting Events

Here are some pre-existing features that can help Pages raise further awareness of their events:

For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.)

People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

Improving The Events Experience

In addition to the enhancements made to events for Pages, Facebook is also improving the events experience for people on Facebook. Each person’s events page has a new look, making it easier to highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.

You can expect even more improvements to events in the coming months.

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