Facebook Notification Ad Units

May 12, 2014

New Facebook ads on notification area

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What’s This?

We noticed a brand new Facebook Ad Unit today: Facebook Notification Ad Units. Today, I got a notification from TripAdvisor on a location I had recently searched. I clicked through and it took me directly to the TripAdvisor site.

Facebook Notification Ad Units

[fve]http://youtu.be/CeqIuI7f_MM[/fve]

I had noticed this before on mobile, but never on the page. Something tells us that these ad units are probably quite pricey, and more effective than those on the side or feed. We’ll update this post when we get more information on the Facebook Notification Ad Unit.

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