Facebook Place Tips
Facebook Place Tips is an incredible tool. It is a way for people to leave recommendations on places they visit and businesses they patronize. If you run a local business (or market one) here’s what you need to know about Facebook Place Tips:
Facebook Place Tips
Facebook place tips were designed so you can get useful content about the places nearby. This means that your customers can learn more about your place right before coming in.
Place tips show up at the top of the news feed on the top of the screen on mobile. When someone taps a place tip, they will be shown cards with info about the business including:
- A welcome note
- A photo
- Posts on your Facebook Page
- Prompts to like your Facebook Page and to check-in
- Recommendations by the person’s friends
Facebook will also show posts from the business’ Page, popular menu items, and events. Tapping on place tips does not post to Facebook or announce the user’s location.
PRO TIP “Page tips only show up for users who have enabled location for Facebook”
Benefits of Facebook Page Tips for Local Businesses
If you are a local business or do marketing for one, it means that there’s even more of an incentive to keep your page updated and interact with your fans on Facebook. This also means that there is a new competitor to Yelp, which could help take the focus away from them. Either way, this is great news for your business and a nice opportunity to get more people in the door. Here are a few other ways your local business can benefit from Facebook Page Tips:
- Increased reach
- Increased engagement
- Better customer experience
How to Access Facebook Page Tips as a Business
If you don’t have a Facebook Beacon (most businesses don’t), you can get access to Facebook page tips via your wifi.
- Go to your local business place’s settings
- Click on “Place Tips”
- Enter your Wifi info
- Create a custom message
How to Access Facebook Page Tips as a Customer
Your customers may not be aware of this feature. Make sure to train your staff so they know how to use it. It’s pretty simple to access Facebook Page Tips on mobile:
Phone Settings > Privacy > Location Services > Facebook – while using
Facebook Page Tips Welcome Note
This is probably the first contact people will have with your business. It’s important to craft this properly and make sure to include a call-to-action. You can start off with a discount or by asking people to leave a place tip.
Post to Facebook Often
Since your posts will show up on Facebook Page tips, it is important that you post on a regular basis so your potential customers have access to your information. You can do this easily by using a social media scheduling tool such as Socialdraft.
How to Manage Your Facebook Business Page
Since Facebook Page Tips will make your business more prominent on mobile search, it is smart to keep your page updated. You can use a social media scheduling tool such as Sociadraft to manage Facebook and your other social media. With Socialdraft, you can:
- Schedule posts to multiple Facebook pages, Facebook groups, Instagram & Twitter accounts, LinkedIn Business Pages, and Pinterest Boards.
- Have multiple people create and post content w/ different permissions
- Search Instagram hashtags, like and comment posts, and repost to all connected social media.
- Follow and unfollow content creators on Instagram
- Engage on Facebook, Twitter, and LinkedIn via the feed
- Manage your online reputation
- Assign tasks to team members
- and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions? Open up a chat and ask!
Read more about Facebook Place Tips on the Facebook blog.
Note: Facebook will be testing Place Tips with their Bluetooth® beacons. This further customizes tips and recommendations according to the Facebook user history.