Facebook Update Will Post to @Mentioned Pages

February 26, 2014

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What’s This?

Facebook has recently made an update that will be super beneficial to brands looking to spam get more reach and ride on bigger brand’s coat-tails.

As of yesterday, when a Page tags another Page in a post, that content will most likely be seen by followers of BOTH PAGES.

From the Facebook News feed:

“Now, when a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page. For example, this post by the Bleacher Report might be shown in News Feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report.”

How does it work?

For example, if NPR posts to Facebook and tags the White House’s Page, the post may show up in News Feed for both NPR fans and White House fans.




It will be interesting to see how Facebook controls spam with this feature and to see how this works out with their Edgerank algorithm. Facebook has stated that it will take various factors into account to make sure the most relevant stories are shown on user’s News Feeds, including (but not limited to) likes, comments, shares, and clicks.

Note – this feature does not work for individuals when @tagging pages. It only works for Pages tagging Pages.

 

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