One essential aspect of creating a dynamic and successful Facebook page for your business, is to familiarize yourself with the Facebook Admin Panel. With the admin panel you can navigate around a Facebook Page, and access different features. When you’re using a business Page as an admin, the admin panel is located above the Timeline.
Below we’ve included an explanation of how to use the features available in the admin panel.
Notifications are updates about activity on Facebook and display all the recent interactions on the page, such as who ‘Likes’ your page, if you’ve been tagged, and if people want to attend any events. The types of notifications that exist depend on what platform you’re using.
Desktop and Mobile
Red Alert Notifications: Red numbers that appear above , and . Learn more about red alert notifications.
Email Notifications: Notifications you receive via email. Learn how to adjust your email notifications.
Desktop Only
Pop-up Notifications: Notifications that pop up on your screen when you’re logged into Facebook. Learn more about pop-up notifications.
Mobile Only
Text Notifications: Notifications you receive via mobile text messaging. Learn how to set up Facebook texts.
Push Notifications: Notifications that appear on your mobile devices when you’re not actively using Facebook. Learn how to turn on push notifications.
Insights provide information about your Page’s performance and are available after at least 30 people like your Page. Find demographic data about your audience, and see how people are discovering and responding to your posts. With Insights you can access your Page Likes, Post Reach, Engagement, and Recent Posts.
Messages Your messages and messages inbox contain your ongoing conversations with people on Facebook.
To send a message:
1) Click Messages in the left menu.
2) Click New Message.
3) Start typing a name into the To field. Names of friends and other people you know will appear in a dropdown.
4) Select the person or people you want to message.
5) Type your message and click Send.
You can also message someone by clicking Message at the top of their profile.
Page Tips provides a link to Facebook’s internal marketing suite.
Settings: Use the settings to ensure your privacy is set the way you want. Your privacy settings page has a group of general controls for your Facebook account.
To view and adjust your privacy settings:
1) Click in the upper-right corner of any Facebook page
2) Select Settings from the dropdown menu
3) Select Privacy on the left
4) Click a setting (ex: Who can see your future posts?) to edit it.
You can also quickly view and adjust some of the most used privacy settings and tools from your Privacy Shortcuts at the top right of any Facebook page.
To control the privacy for posts, photos and other stuff you share on your Timeline, you can choose your audience when you post.
About: Basic details and links for your company. Fill out the About section for your business and include links to your website.
Installed Apps: See a list of your installed apps. Facebook no longer allows businesses to hide custom apps from visitors.
Call-to-Action Button: Calls to action help drive people from Facebook to take actions that are important to your business (ex: booking appointments at your salon). You can add a call to action to your Page at no cost. Keep in mind that not everyone has this feature yet.
To add a call-to-action button on your Page that directs people to your website:
1) Go to your Page’s cover photo and click Create Call to Action.
2) Choose your call to action, and enter the URL for your website.
3) Click Create.
To add a call-to-action button to your Page that directs people to your app:
1) Go to your Page’s cover photo and click Create Call to Action.
2) Choose a call to action, add a website URL and click on the toggle below Set up a Link to an App?
3) Below IOS Setting, if you leave Website in the dropdown menu, people will be directed to your website. To direct people using an iPhone or iPad to your app, click the dropdown and choose App. Add an App Link. You’ll also have the option to add a Website or App Store Link.
4) Below Android Setting, if you leave Website in the dropdown menu, people will be directed to your website. To direct people using an Android to your app, click the dropdown and choose App. Add an App Link. You’ll also have the option to add a Package Name and a Website or Play Store Link.
5) Click Create.
Once you’ve created a call-to-action button, you can track the number of people who have clicked on the button.
