How to Find Social Media Content
You’ve probably found yourself scratching your head on plenty of occasions when writer’s block hits and you just have no freakin’ idea what to post on social media. Content curation is probably one of the most daunting time sucks that social media managers face on a daily basis. You can’t just post content, you need to find that content and re-package it to make it interesting to your community in hopes that they engage and convert.
How to Find Social Media Content
That’s one of the reasons we based Socialdraft on a calendar, because it helps you to envision the days of the month and special events…but getting started while looking at a tabula rasa can be overwhelming. Just how are you to fill up that calendar? After all, you’ve got to create all of the following daily:
- 1 Facebook page post
- 1 Facebook group post
- 3 Twitter posts
- 3 Pinterest pins
- 1 Instagram image
- 1 LinkedIn update
Today we’re going to break down some of the sources that the team at Socialdraft uses on a daily basis to get our content calendar packed & ready.
If you don’t already have a social media calendar, it is something that you need to implement as soon as possible. A social media calendar will allow you to plan out your content so it is in line with your sales and marketing goals. It will keep you organized and make the whole curation process simple, since you will be able to visualize when you need to post content.
If you work with a team, a content calendar will make your life even easier. All of you will be able to collaborate to remove redundancy and be more effective.
A social media calendar will also help you to keep a consistent rythm on your social media account. When social media accounts are inactive, they can make it seem as if the business is not doing well, does not care about their audience, or simply will allow the account to be forgotten. This is the last thing you want to come out of your social media efforts.
How to Find Content for Your Social Media Calendar
No, I did not make a mistake in capitalization. reddit is never capitalized. It is also one of my favorite places to find content that is new and relevant for our audience. reddit is a forum made up of tiny little forums called subreddits. You can find almost any interest there AND tons of content (TONS). Not sure if your industry is covered…I can pretty much bet it is. Here are a few sample examples of what the reddit community has to offer, I’ll give a broad example, a more focused example, and a hyper-focused example for each:
If you need a little guidance on how to use reddit just click the link to get a guide to marketing on reddit.
Twitter is awesome. It is probably the number 1 spot for content sharing. Follow industry leaders so that you can be in the know when they discuss something new. Twitter search is fantastic and on Twitter Advanced Search you can drill down to exclude words, pick exact phrases, find content from only special accounts, pick certain locations, and even select a time period. It is one of the most underused and most valuable feature on Twitter. You can learn how to use Twitter advanced search here.
Instagram & Socialdraft Photos
Instagram is a great content curation tool because it is real time. You can hop on Instagram and not only see “Top Posts” for a particular topic or hashtag, but you can also see what people are sharing in real time. This is relevant content and great for sharing to social. Sometimes, it just gives you a little inspiration so you can get out of that rut. If you pair up Instagram with the Socialdraft photos feature, it’s even better. If you find a piece of content you want to share, simply click “Share” and Socialdraft will prep a post that you can share to all of your social media networks. It’s super sweet for repost campaigns. Socialdraft user Cognac Maniacs’ Instagram account is built 100% on reposts. They were able to grow their account to almost 1,000 followers in 6 months.
Google & Social Media Analytics
Analytics are awesome. You should be checking Analytics out on a weekly basis to find out which content is performing best so that you can repackage it and re-share to Social Media.
Buzzsumo is an outstanding tool for finding relevant content for any industry. It’s a free tool up to a certain number of results. You just enter your keyword and pulls up the most shared blog posts on social media. I did a search for one of my favorite chefs, Eric Ripert. If you check out the top 2 results, you will see that the number one result has had 10K+ shares on Facebook. That’s great content to share if your audience is interested in cooking, French cuisine, Chefs, and (of course) Eric Ripert.
Quora is based on niches, so simply checking out those niches will give you great content to share. In the example above, I’ve searched Eric Ripert, Quora gives you the most popular questions relating to him. Visit Quora on a weekly basis to find the most popular content related to your topic.
How to add content to your content calendar
Now that you have all these sources, you need to begin to plan on what and how you will share it to your social media channels. Let’s go through the process:
1. Special dates & events
Sit and think about special dates and events that are coming up. Begin by crafting content against these dates so that you know they are taken care of.
2. Plan Out The Best Time To Post
Posting at optimal times is key, so log onto your analytics for each of your dashboards to figure out when your audience is online, or – if you have Socialdraft – just select TrueTime when you schedule.
3. Plan Out Your Strategy
You can’t just post content willy nilly. Spend a little time to think about how all the posts will go together to craft a story. Is there a flow? Will your images have a cohesive look. These things matter.
How to Manage your Social Media Accounts
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.