Instagram Food Hashtags & How to Use Them

March 21, 2018

Use these food hashtags to get the right eyes on your Instagram posts


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What’s This?

Seems like Instagram is the place for food. Restaurants, food bloggers, chefs, and food suppliers rule supreme on the network. If you are planning to market your food brand on Instagram, you need to be smart about what you post, when you post it, and – most importantly – the hashtags you use to get the right people to look at your posts. Today, we’re going to start you off with some general food hashtags, Take a few seconds to copy them and save them. This will be the building block of your Instagram Food strategy. Then, read our guide below. We’ll teach you how to reach the right audience so you can convert them into customers, clicks, or purchases.

Instagram Food Hashtags

#Food #Foodporn #Foods #Instafood #Instafoodapp #Foodstagram #Instafoodie
#Foodphotography #Foodie #Foodphoto #Foodies #Foodspotting #Foodphotos #Delicious #Foodlover #Friendseat #Foodshot #Socialdraft #Foodlovers #Foodlove #Foodshare #Tasty

How to Use Food Hashtags on Instagram

The hashtags above are there to get you started. However, because they all have been used more than 500,000 times, they will quickly drop in the Instagram feed. That is why it is imperative that you edit this list and combine it with other hashtags that will help you reach the right audience. Let’s explore a few examples on how you can use food hashtags on Instagram.

Use geotargeted and food hashtags

Use Location & Food Hashtags

If you are a local business, say a restaurant, cafe or supermarket, it is imperative that you use location hashtags. Note the example above. Gotham Grill used the #NYCEats hashtag to make it easier for them to be found by people in NYC. Begin by tagging your city, neighborhood and even state so that you can come up when people are exploring your location.

Mix food hashtags and brand hashtags

Use Your Brand’s Hashtag

What better way to teach your customers to use your tag than to use it yourself. Trader Joe’s includes their hashtag #traderjoes on their posts for a few reasons. First, it allows them to come up on search when people search their brand. Second, when people look at their posts, they will get a subconscious reminder to tag their brand when they post about them. TJ’s has only posted 267 images, yet their tag has been used over a million times. Pretty smart right?

PRO TIP: Include instructions on your profile with a call to action asking your followers to tag you and use your tag on their posts.

use hashtags for brands that are related to your business

Use Related Food Hashtags

We bet no matter what kind of food business you are, you’re working with other brands. It’s smart to piggy-back on their brand when relevant. Whole Foods tagged #Allegrocoffee on their post. This is smart because it encourages them to engage. It also makes so that people who are interested in their brand now have a direct path to connect with your business.

How to use food industry hashtags

Industry Hashtags

These are simple. For example, if you’re a lobster shack, use lobster related hashtags. Why? This will give you a broader reach on Instagram. That means more likes which will give you a better chance of staying up on the newsfeed. This is merely a numbers game to keep you in sight so you can reach a targeted audience.

How to Manage Your Instagram Accounts


Now that you have a solid starting place for your Instagram Food Hashtag strategy, you need a tool to help you with implementation. Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

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