Free Social Media Tools To Save Your Life (or at least lots of time)

February 22, 2018


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What’s This?

Among the many great attributes of social media are the free tools available that allow users to measure the performance of marketing campaigns. With the help of these tools, you can determine which posts were the most effective, the best time to post, and obtain crucial insights in forecasting trends.

Since most small businesses don’t require expensive social media analytics platforms, we’ve assembled some of the best tools and platforms that are available for free. If you have more complex needs, like managing multiple social networks, or if you collaborate with others on social media and want to keep your accounts safe, check out our dashboard. It’s affordable with only 3 levels of pricing, no hidden fees, and tons of goodies like CSV posting, Instagram implementation, and a drag & drop calendar.


1) Google Analytics

Allows tracking of how many clicks your website gets from your social media posts. This is essential to anyone doing internet marketing or running a website. Everyone needs to be on Google Analytics.

2) Facebook Insights

The best way to analyze your Facebook pages’ reach, influence, and engagement. Spend time to really get to know Facebook analytics, if you manage clients – a full understanding here can really lower your client turnover.


To create infographics, one of the best tools if you’re active on Instagram.

4) CheckUsernames

To make sure a username is free across all channels. This should be used by any and all businesses.

5) Bitly

To track the analytics of a link (we love Bitly so much, we’ve incorporated it into our dashboard).


Allows you to make “recipes” of various social media strategies. It’s a fantastic tool, especially when combined with Socialdraft.

7) HowSociable

To see which social sites give the most interaction.

8) Rapportive

To view social profiles in Gmail inbox, a fantastic add-on especially if you’re in sales.

9) Swayy

Suggests content, whether it’s a video, article, or infographic, that you should share with your audience.

10) Twitter Analytics

Provides a 28-day overview of how your tweets have performed in all the major engagement areas—retweets, mentions, favorites, and clicks.

11) Canva

Social media is all about images & Canva is not only ridiculously easy to use, it’s also free!

12) Zoom

If you work remotely, this is a fantastic way to hold meetings with others in your team, clients and even potential customers.


The Best Paid Social Media Tool

Although these are awesome free social media tools, sometimes it’s worth it to pay for one awesome tool. That’s Socialdraft, your all-in-one social media dashboard. With Socialdraft, you can:

  • Schedule posts to Facebook pages, Twitter, LinkedIn Business Pages, Pinterest & Instagram
  • Collaborate with team members
  • Give these team members different permissions
  • Schedule reposts from Instagram to all your connected social networks
  • Pull reports for Facebook and Twitter
  • Schedule posts in bulk
  • Schedule recurring posts
  • Duplicate posts
  • Pull reports
  • Keep an eye on your online reputation
  • and tons more

If you’re ready to take Socialdraft for a spin, take us for your Socialdraft risk-free-trial today!

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