Every hospital today should have a review monitoring strategy. Unlike erstwhile eras, every hospital has an online presence today and while the websites of a hospital would always have favorable testimonials speaking highly of the services and treatments available, the online world would be less friendly.
The large virtual world of review websites, blogs, and forums is not moderated. The classifieds and directories that act as a much-needed and integral advertising tool for a hospital are also open to reviews and feedback from people. There is no surefire way of inferring that all your hospital reputation reviews would be positive. If someone or some clients make undesirable comments then your hospital’s reputation can be severely affected.
Hospital reputation is not always concerted on the treatments and the costs. Some clients may be unhappy with a certain staff who didn’t cordially correspond, some clients may have downtimes that were unforeseen but which wasn’t a fault of the doctor either and there would always be certain odd instances where some patients will take longer time to be treated or have complications.
If such facts are made public online by dissatisfied customers then everyone reading such reviews would form an unfavorable perception of a hospital’s reputation because in most cases negatives are exaggerated. Consequentially, the hospital would lose business and will suffer from a poor hospital reputation for a long time. The only solution to forge a better hospital reputation and also retain that is to have a review monitoring system.
With a review monitoring system, you can actually carry out hospital reputation monitoring. Every time there is a good review, you can promote it. Every time there is a bad review or critical feedback, you can counter it rationally and address them upfront. Such strategies work wonders in maintaining a hospital’s reputation.