Hospital Review Monitoring
Every hospital today should have a review monitoring strategy. Unlike erstwhile eras, every hospital has an online presence today and while the websites of a hospital would always have favorable testimonials speaking highly of the services and treatments available, the online world would be less friendly.
The large virtual world of review websites, blogs and forums are not moderated. The classifieds and directories that act as a much needed and integral advertising tool for a hospital are also open to reviews and feedbacks from people. There is no surefire way of inferring that all your hospital reputation reviews would be positive. If someone or some clients make undesirable comments then your hospital reputation can be severely affected.
Hospital reputation is not always concerted on the treatments and the costs. Some clients may be unhappy with a certain staff who didn’t cordially correspond, some clients may have downtimes that were unforeseen but which wasn’t a fault of the doctor either and there would always be certain odd instances where some patients will take longer time to be treated or have complications.
If such facts are made public online by dissatisfied customers then everyone reading such reviews would form an unfavorable perception about a hospital reputation because in most cases negatives are exaggerated. Consequentially, the hospital would lose business and will suffer from poor hospital reputation for a long time. The only solution to forge better hospital reputation and also to retain that is to have a review monitoring system.
With a review monitoring system, you can actually carry out hospital reputation monitoring. Every time there is a good review, you can promote it. Every time there is a bad review or a critical feedback, you can counter it rationally and address them upfront. Such strategies work wonders to maintaining hospital reputation.
Socialdraft is a first of its kind review monitoring system that empowers a hospital to be aware of what clients, prospective customers, competitors and reviewers are saying online. Socialdraft monitors all major review sites, blogs, forums and directories. We cover sites such as Yelp, Citysearch, Yellowpages and many more wherefrom we update you on every review, feedback, opinion or comment made about your business. You would be able to learn if your hospital reputation is being enhanced, unaffected or adversely affected by the reviews. With our hospital reputation monitoring, you would never be caught off guard where a negative feedback or opinion can jeopardize your business prospects. Also, we offer you all the resources, tips and guidance to maintain your hospital reputation.