Were you Muted on Twitter? This is why!
Most everyone by now has learned that Twitter is testing a “mute” feature. Users will be able to mute irritating tweets temporarily (or permanently), rather than blocking the account completely. The feature is under trial on mobile devices, and there is also talk about introducing a “whisper mode” that allows users to choose who can see a conversation.
Were you Muted on Twitter? This is why!
“There are frequently public conversations that you would like to grab hold of and take into whisper mode with a friend and say, hey, this thing has happened, said Twitter CEO Dick Costolo. “Look what these people are talking about. What do you think about this, with a friend or more than one friend. So being able to move fluidly between that public conversation and the private conversation is something we’ll make simpler.”
The “mute” option stops all tweets and re-tweets from a designated user on your timeline. This means you don’t have to un-follow that #annoying #hashtag #overuser to stop seeing their posts. The main difference between the mute tool and the block function is that notifications and direct messages from muted users will still appear.
1. Open Twitter on your smartphone.
2. Go to the user profile you want to mute.
3. Click the gear.
4. Click Mute @username
Twitter vice president of engineering Alex Roetter mentioned that testing has increased, and that it’s rare for a day to pass without the company releasing at least one experiment. “A common thread across recent releases has been experimentation. We’ve tested various features with small groups of our 200 million users before determining what we’ll release,” Roetter said. “These tests are essential to delivering the best possible user experience.”
As CNET points out, several other applications support muting. “Twitter-owned client TweetDeck, for example, comes with a muting feature so users don’t need to listen to certain people. It also makes it easy to unmute the person, so users can seamlessly see their tweets again without the other individual knowing the difference.”
The third-party app Tweetbot lets users mute accounts for a specific period of time. And Tweetbot also lets you mute apps so you can be spared viewing Foursquare checkins. A Twitter user will probably just un-follow businesses whose tweets they don’t like, but the mute feature may affect marketers. This development serves to remind all local businesses to create high quality content in order to keep their users engaged.
4 Ways To Prevent Getting Muted
1) #Avoid the #overuse of #hashtags: We know you want to get found and that hashtags make it easier, but overloading your tweet with hashtags just makes your message hard to read. Keep hashtags to a minimum – maybe two at the most.
2) Avoid Autotweets: superfluous tweets like informing those on your timeline that you just posted a new picture to Facebook make it see as if you are lazy as a business. Sure, it’s tempting to connect your Facebook page to Twitter and let those automatic tweets come through, but this does not work for various reasons. First, Twitter and Facebook are different platforms. You should be creating different content for both. Secondly, it forces your audience to perform a second action, click through to Facebook. This decreases the chances of engagement with your content.
3) Don’t be overly promotional: Of course you want your audience to know that you’re offering a 20% discount on your product or service, but if these are the only types of posts you’re putting out there, you are going to be muted (or unfollowed). Create diverse, interesting content to keep your audience (potential clients) engaged.
4) Don’t Complain: Nobody likes a Debbie Downer, especially when it comes to a local business. Don’t complain about that Yelp review or that blogger you hate. Unless you happen to be incredibly funny, these Tweets will work against you.
5) Add Images: People LOVE images, try to add images to your posts at least once a day. This will take up more real estate on the twitter feed and ascertain that your Tweets are seen.
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