Simply put, Twitter is all about content, engagement, and optimization. Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea. In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can follow. Building the foundation of this narrative and directly aiding in the success of the Twitter account is the Twitter bio. Basically, first impressions last. So, what goes into a great Twitter bio? Let’s find out.
How To Craft A Great Twitter Bio That Converts
Why Focus On Your Twitter Bio?
If individuals are following a Twitter account for information, then why bother with the Twitter bio? Simply put, the Twitter bio is how individuals will find out about you when searching online. As an example, your Twitter bio will live outside of Twitter. It will come up through popular search engine results, providing your potential subscriber an idea of what you do even before they click on a link. Check out the above example. The second result for Nordstrom is their Twitter account. Go ahead, try it with other notables and see what comes up.
Simply stated, Twitter matters when it comes to Google search, so you want to control the narrative. In this way, you can put your best foot forward, not even requiring that they click in order to know who and what you are about. Being straightforward and direct is the best way to get more Twitter followers, and crafting a good Twitter bio will help get you there. Let’s get into the nitty-gritty of how to craft a good Twitter bio
The Basics Of A Twitter Bio
Properly using a Twitter bio for Twitter marketing requires understanding the basics. Let us break this down part by part:
Twitter Header Photo
The ideal size for your header photo is 1500×500 pixels. This photo should convey what your account is all about. Note the example above. The profile photo tells you this is the account for “The Smith“, but that burger tells you it is a restaurant that serves delicious burgers. Use your header photo as a way to tell the story of what you are and what you do.
Twitter Profile Photo
The ideal size for your Twitter profile photo is 400×400 pixels. Photos can be uploaded to Twitter in any of the following formats: JPG, GIF, or PNG. Your Twitter profile photo will be displayed pretty small most in the feed. For that reason, keep things simple. If you look at the above, which of all those profile images do you notice most? Can you see why?
If you are a business, use your logo and make sure it is easy to read and recognizable. The Smith does this perfectly. You want people to be able to tell the tweet is from your business in seconds.
If you are a personal brand, and you are using a picture of yourself, make sure you use a clear headshot where your face is easy to read. It is harder to recognize someone in a full body shot or with a 3/4 view of their face than it is with a simple business headshot.
Keep this as simple as possible and as close to your brand’s name as you can. If you have other social media accounts, consistency is key. You want your audience to be able to find you by the same handle on as many social media accounts as possible. If someone already has taken your first choice for your name, use a modifier that makes sense. If you are a local business, use your location. If you are a brand, maybe a keyword associated with your industry. The key is to keep it simple and easy to remember.
You have a maximum of 160 characters to get your message across, so don’t waste words.
While slightly longer then a tweet, it is still not that much space and careful planning will have to go into what you include. To be honest, it may be best to keep things short and sweet to make it easier for people to read through your bio.
If you are a personal brand, tell people exactly what type of information they should expect to see from your tweets and when they engage you.
If you are a business, tell them what you do, and how you do it. CK Tech is all about digital marketing and they make that incredibly clear. This is a fantastic example of how to keep things short and include keywords to help you come up on Twitter search.
If you have particular associations, you will also want to @mention them on your bio so that they are easily cross-referenced and you can play off their following.
You should consider whether or not your location is important to people following your Twitter feed. For example, if you own a business with a physical location (a restaurant, a hairdresser, a doctor’s office), then it is worth the space putting your address. In addition, if you are in a particular part of the world and your Twitter messages are about the location, then including the location can help with discovery and give people a way to open up a conversation with you.
It is generally considered a good idea to include your website in your Twitter bio. If the website name is too long then consider using a URL shortener to get around this hurdle. The whole goal with Twitter is some sort of conversion. Include your website (or the social network where you see the most amount of conversions) to increase your chances of seeing a return of investment.
This is editable on Twitter.com. While this is not a huge factor, but take the two seconds to change your theme color to fit your branding. Strong branding is powerful.
We think this one is optional, but it can get you a boost of engagement on your birthday. Adding your birthday to the bio can also affect the kinds of ads that appear, as products for those 18 or 21+ will generally not show up for individuals who are below that age.
Formatting The Remaining Space
With basic information out of the way, you will be left with having to accurately explain who you are, personally explain your brand, and set up a target for ideal followers. The explaining who you are begins with the basic information listed above and depending on space can include interesting things that might be useful to potential followers.
Giving your brand a personal touch is all about explaining the reasons for the Twitter account, which depending on the reasons can be for marketing for a company or even for oneself.
Finally, targeting your ideal followers is all about putting towards the end of your bio things that will interest what you consider as an ideal follower. The more you can narrow down what this kind of follower might be like, the more direct you can make your Twitter bio.
Twitter marketing is by no means an exact science. Those suggestions listed above come from a set of best practices taken from countless Twitter profiles out there. With that in mind, you can always experiment. See what happens when you move around the information, leave some things out, or even add things not listed above. With any luck, you will find the right words for your Twitter bio.