How to Create a Social Media Report

January 20, 2016

A step by step how to create a social media report

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What’s This?

It’s impossible to know whether or not you’re really rocking and rolling with your social media marketing unless you are spending hours looking at analytics, or using tools that help you create easy social media reports.

All smart and savvy business owners, marketers, and entrepreneurs today understand the value of advanced analytics, reporting, and tracking. Unfortunately, most people don’t understand that there are tools that offer social media reports to dive even deeper into marketing and advertising reports – giving them the kind of power that they need to compete against the stiff competition out there today.

Thankfully, that’s not going to be a problem for you any longer. With the tips and tricks we are able to outline for you below, will be able to help you figure out how to create a social media report that provides tremendous impact in your business – the kind of easy social media reports that will help you put your online marketing on autopilot.

Let’s break down how to do exactly that below!

Understand the “stats” that you’re going to want to track in the first place

If you are having a difficult time wrapping your head around what social media reports are in the first place, the easiest thing is to think of them as “baseball cards for your business”.




You’ll be able to track important statistics in regards to your business in these easy reports, allowing you to keep your finger on the pulse of your business without any extra effort on your behalf whatsoever.

These reports will help you understand:

  • What your follower numbers are like and where they are coming from
  • How long people stay your follower and how active they are with your brand
  • The impact that your social media marketing has on your traffic and your bottom line
  • The amount of influence that you enjoy in a particular market

… And that’s only the tip of the iceberg!

But to make the most of tools that offer social media reports, you’re going to need to outline specific stats to track.

Really think about what you want to know about your business and your social media marketing efforts in particular, and then generate reports featuring those numbers so that you know whether or not you are getting closer (or further away) from your goals.

Create a regular reporting timeline that you’ll stick to

You’re also going to need to figure out how often you’d like to see these easy social media reports, and choose a timeline that provide you with a large enough sample of data to make knowledgeable decisions about your business.

If you have a flood of traffic and tremendous social media activity that you need to track you’ll want daily reports, but if you are just getting started you’ll probably want to figure out how to create a social media report every month. We recommend that you do a simple monthly report followed by a more in-depth bi-yearly report.  Here is what you should include in each type of report:

Monthly Social Media Report

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This report is merely there to give you and your clients a quick glimpse into your performance. You should look at this report and make sure you are on your way to meet your goals. This report should include the following (which is all available on Socialdraft’s downloadable reports with just one click):

Facebook

  • Total fans
  • New fans
  • Unlikes
  • Page top views
  • Page impressions
  • Gender impressions
  • Page views
  • Post reach
  • Impression demographics
  • Top countries/cities

Twitter

  • Overall followers
  • Friends, listed & favorites
  • Daily interactions
  • Tweets & @mentions
  • Audience demographics

Bi-yearly Report

Any numbers in this report should compare the performance at start of campaign vs. the current time. This will spell out to your client how their social media presence has improved since you started said campaign.

Spell out your goals

  • brand recognition
  • sales
  • web traffic

Facebook Section

  • Competitor comparison – top 5 competitors vs your client. Followers, TAT, engagement
  • Check your Facebook analytics for spikes in engagement
  • Go back to spike days & see what posts came out & figure out the reason for those spikes
  • Check your Facebook analytics for demographics (age, gender & geo-location)
  • Analyze if these match your target demographics
  • Top performing statuses for the period – what were they, when were they posted, why were they successful

Twitter Section

  • Competitor Comparison (followers, average retweets
  • Spell out twitter behavior (engagement vs influence)
  • Compare retweets, clicks, and @mentions
  • Twitter demographics (follower gender and age against your target demographic)
  • Top performing statuses for the period – what were they, when were they posted, why were they successful

Instagram Section*

  • Top 5 Competitor Comparison (followers/following/engagement)
  • Graph growth since start of campaign
  • Growth of engagement (most important stat)
  • Geo-location

**While Instagram does not give you demographics, there are apps that do. Click here for a list of apps that are either free or very inexpensive that will give you all the information you need.

Milestones

This section is where you add anything in particular that may have been outside your scope of work that makes you stand out.

Obviously, your specific reporting and schedule is going to be different than anyone else’s and it’s going to be entirely dependent upon the kind of operation and results that you have going for yourself. The above is a guideline to get you started on what you need to include.

Take advantage of the best tools that offer social media reports

You are going to find a lot of different tools out there that promise the moon and the stars when it comes to social media reporting, but only a handful of them are going to be quite as customizable and is effortless to use as you’re probably looking for.

Compare and contrast at least 5 or even 10 different tools before you dive right in. You’ll never know whether or not you’ve selected the right solution for your specific needs unless you compare and contrast all of the different options available. There may be hidden gems that you are overlooking just because you aren’t doing a number of digging.

Thankfully, the bulk of the best tools that offer social media reports out there allow you to try their platform with absolutely no strings attached whatsoever. We’re one of them. Socialdraft offers reporting for you at certain membership levels to make your life incredibly easy, so take us for a spin.

 

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