While the chatter out there is that Twitter is dying, there is still plenty of business to be done through the network. Twitter is very much still a viable social network and it is people’s favorite platform for customer support. Your customers are on Twitter. Today, we will discuss why Twitter is still viable, who is on Twitter, and how you can find customers on Twitter.
How to Find Customers on Twitter
Let us start off by discussing Twitter’s viability with the latest stats about the network. Did you know that there are 500 million daily tweets? Yeah. That’s no small potatoes. On top of that, Twitter has been making a profit for the past year with a profit of 91 million dollars. Ok. now that we’ve established Twitter is here to stay. Let’s get into who is using the network.
Twitter Usage & Demographics
It’s not just the US president who uses Twitter. In fact, 326 million people use Twitter on a monthly basis, and almost half of American Twitter users use it daily. Let us dive deeper into the stats:
- 80% of Twitter users reside outside the US
- Almost 1/4 of US adults use Twitter
- Twitter users are urban, college educated, and make a higher-income.
- If your target market is teens, you should go to another network. Only 6% find Twitter to be a priority.
- 80% of the people who use Twitter are between the ages of 22 and 36 & have good income.
- The majority of people who use Twitter (70%) use it to read the latest news.
- Governmental figures love Twitter.
- 40% of Twitter users have been influenced to purchase something after seeing it on the network.
How to Find Customers on Twitter
One huge advantage of using Twitter to market your brand is that your customers are right there in front of you. Unlike Facebook which has become a pay-to-play network, you can start conversations with your target audience. This is powerful.
You are also able to search for customers by searching for your business name, services, and products. If you really want to get a little gangster…check out those people who are engaging your competitors.
Begin looking for potential new customers on Twitter by examining keywords in both tweets and in Twitter bios. It’s a conversation based platform…so you don’t have to hesitate if you want to start a chat.
The results of these keyword searches may reveal a user’s own personal characterization, geographical location, shared interests, and industry/business affiliations. You can also review a user’s favorite tweets to develop an insight into their interests.
Once you have done this, you should create Twitter lists. This will help you when you have new information to disseminate when you want to chat with people about a particular subject, product, or service, and when you want to assist others in your niche with your connections – trust me – this will pay you back tenfold. Let’s get started on how you can put lists to use to get customers.
How To Create Twitter Lists
Once you begin to find potential customers on Twitter, you will need a way to keep them organized. The Twitter list feature is perfect for this. Twitter allows you to create and organize various lists broken down into categories such as time zones, location, influential people in your industry, those who share breaking news and trends in your industry, and a list of your most active social customers.
You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. Lists are used for reading Tweets only.
To create a list:
1) Go to your Lists page. This can be done via the profile icon drop-down menu in the top right navigation bar or by going to your profile page and clicking on Lists.
2) Click Create list.
3) Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).
4) Click Save list.
To add or remove people from your lists:
1) Click the gear icon drop-down menu on a user’s profile.
2) Select Add or remove from lists. (You don’t need to be following a user to add them to your list.)
3) A pop-up will appear displaying your created lists. Check the lists you would like to add the user to, or uncheck the lists you’d like to remove the user from.
4) To check to see if the user you wanted to add was successfully included in that list, navigate to the Lists tab on your profile page. Click the desired list, then click Members. The person will appear in the list of members.
To see lists that you are on:
On your Lists page, click on Member of. This will show you what lists you are on.
Review & Optimize Your Twitter Profile
Part of the process of looking for new customers on Twitter should include reviewing your own Twitter profile to make sure you’ve listed products and services in your bio, along with a link to your website and geographical location.
You can pin a tweet at the top of your Twitter home page that highlights your business, products, services, and any other information you want to promote. Click on the three dots beneath your tweet to pin it to the top of your profile.