UPDATED 11/24/16) If your business is not yet on Instagram, you are missing out on HUGE opportunities. It’s growing by leaps and bounds and engagement there seriously trumps anything seen on Facebook, Twitter, or Pinterest. After Instagram launched a People tab on the Explore page (UPDATE 6-25), which highlights interesting accounts to follow, people questioned the photo-sharing social networking service about how they actually know if public figures and brands…[sociallocker id=”10536″] are really who they say they are. As a result, Instagram announced the creation of verified badges for celebrities, athletes and brands, making it easier to connect with authentic accounts. Here’s a breakdown on how to get a verified badge on Instagram (warning – most of us are not currently eligible).
How to Get a Verified Badge on Instagram
Instagram has been deactivating spammy accounts and stated they will be deleting these accounts forever (some celebs took a BIG hit), so they will no longer be included in follower counts. This means that some of you probably saw a change in your follower count. The best way to put yourself on a path to get that Instagram verification is to grow an account with targeted and engaged followers that is consistently active. Let’s discuss a bit more:
How Do I Know if Someone is Verified on Instagram
Verified badges on Instagram were introduced in December 2014, and help people more easily find the public figures, celebrities and brands they want to follow. If an account is verified, a blue verified badge will appear next to their name in the search and on their profile just like Coca Cola’s account shows above.
Who is Eligible for an Instagram Verified Badge
Accounts with verified badges include well-known public figures, celebrities, and global brands. Because these accounts have a high probability of being misrepresented, Instagram wants to ensure that people in the Instagram community can easily find the authentic people and brands they want to follow.
Can I request a verified badge for my profile?
Right now, only some public figures, celebrities, and brands have verified badges. It’s not currently possible to request a verified badge.
If your account doesn’t have a verified badge, there are other ways to help let people know that you’re authentic. For example, you can link to your Instagram profile from your official website, Facebook page or Twitter account.
I have a verified badge on Facebook, why don’t I have one on Instagram?
Only some public figures, celebrities, and brands have verified badges on Instagram. Not all Facebook Pages with verified badges have verified badges on their Instagram accounts. Right now, only Instagram accounts that have a high likelihood of being impersonated have verified badges.
If you don’t have a verified badge on Instagram, you can link to your Instagram profile from your official Facebook page to help let people know you’re authentic.
What if someone I know is being impersonated?
If you see an account that’s impersonating someone you know, encourage them to report it to Instagram. If the impostor account is impersonating someone you’re authorized to represent (ex: your child), you can submit a report on their behalf.
What can I do if someone is impersonating me?
If someone created an Instagram account pretending to be you, please report it to Instagram and provide all of the requested info, including a photo of your government-issued ID.
If you’re filing a report for someone else and you’re not authorized to represent them, encourage them to submit an impostor report on their own behalf by sending them a link to this page. If you’re having trouble uploading a photo of your ID from a mobile phone, try submitting this form from a computer.[/sociallocker]
How do I Increase Chances of Getting A Verified Badge on Instagram
When Instagram finally does open up verification to more people, these are the items we predict will count towards your eligibility:
- Having a large, engaged following
- Having an associated Facebook page
- Having a Business Instagram account
- Having a high engagement rate