9 Easy Steps on How to Get Better Organic Facebook Reach
Anyone who has dabbled in digital marketing would know that there are two different kinds of reach, organic reach and paid reach. Both types of reach allow business owners to make it to their intended audience using different advertisements.
9 Easy Steps on How to Get Better Organic Facebook Reach
Organic Reach: is reach achieved through ads or content that does not require payment; a good example of which would be social media posts.
Paid reach: includes advertisements that require payment of a certain fee for an entity to push ads across a user base.
Organic reach is the reach of choice for business owners working on a budget because of the affordability and the generally positive reception that audiences have on this type of content. The issue with organic reach on Facebook is that its algorithm won’t show content to fans of a business page if the previous content has not gotten engagement (likes, comments, and shares).
This can be very frustrating for business owners just getting started on social media, as well as community manager and firms that are taking over for a previous SMM.
If you want Facebook reach improvement, check out and implement these 8 simple steps.
How to Increase Organic Facebook Reach
1. Post Relevant Long-Lasting Content – When you post content, the only way you can ensure that users will interact with it is if it contains relevant and timely content that people will need for more than just a few days. This means whenever you post content on your Facebook page, you should see to it that the information you publish is something people will be interested in long after it’s been posted. This will make it possible for your publication to last for a long time and produce interaction regardless of how old it is.
2. Don’t Overdo It – With so many brands and business fighting for the top spot in the hearts and minds of their consumers, it is expected that there is a significant volume of content being created and published at any given time. That doesn’t mean however that you should bump up your posting frequency to bring your brand to higher ground. Much like any other facet of business, digital marketing works on the principle that quality is always better than quantity. When your posts are able to make better ratings in terms of interactions and user engagement, Facebook is more likely to push you up the ladder knowing that people like what they get from you. If you post a lot and fail to get significant results, don’t expect to get too much publicity.
3. Take Note of the Time – The hour you choose to post your content plays a role in its effectiveness and reach. When you post at off-peak hours, your content is less likely to compete with others on the site, giving your publication a better chance of wiggling its way into people’s feeds. There are lots of ways you can take advantage of the time when it comes to posting content – make sure you understand the hours to get the best results out of your digital marketing efforts.
4. Clean Up Your Following – Check your followers. Are they in your geo-targeted area or are they in other parts of the world? Do your fans match your target demographic. If they don’t…then you need to clean house. Yes, this will take a long time and will drop your numbers, but what’s the point of having a large following if they don’t engage. If they don’t engage, they won’t convert. If they won’t convert, you won’t make money. Just like a store, you’re better off having a few customers who purchase than tons of people who window shop. Start by adding country and age restrictions. This will be the easiest part. Then, go in and remove anyone who does not match your target audience. This may be the most powerful thing you can do to increase your organic reach.
5. Include Personal and Intimate Content – Even if the content you’re sharing isn’t directly related to social media, details of a personal nature about the people in your business behind the scenes can have a huge impact on reach. For example, you could share the activities from a staff lunch or business trip in order to instill a sense of a personal relationship between you and your fans. Also include photos and videos that highlight your team so fans can connect with them.
6. Start a Group – Monitor the comments made by the members of your group and respond to comments and questions without promoting your service or products. But in order for your group to be successful you must invest the time necessary to encourage discussions and greet new members.
7. Target Your Posts – One way to compensate for the decline in organic reach on Facebook is to target your posts to potential customers based on demographics such as location, gender, age, and education. Be sure to enable targeting from your page settings, and choose one or more categories for targeting your post.
8. Use Links and Videos – Native Facebook videos get significantly more organic reach than any other type of post. With the introduction of videos in 2014, the real growth is in videos, and videos are far more effective at reaching audiences. And as surprising as this may sound, some research suggests that links drive more traffic that images. In fact links generate over 80% more page views than posts with photos and links in the caption.
9. Take Advantage of Facebook Live – Facebook’s latest product is getting way more organic reach than any other type of content being shared to Facebook. Facebook live videos are a surefire way to increase your organic reach (at least for now). Facebook Product Manager Vibhi Kant recently announced that the algorithm would favor Facebook live videos when they were live as opposed to once they have already occurred. So keep in mind that this means constant lives will help your brand out.