10 Tips on How to Get Clients from Facebook Groups
Whether you’re a start-up business looking to get a bigger client base or an established brand seeking new potential consumers, you can greatly benefit from the use of a Facebook group. What makes it easier to get clients from Facebook groups is that it allows a great deal of information sharing which prospects generally appreciate. Someone who has yet to experience or avail of your products or services would like to get a bigger picture of what exactly it is you offer.
Facebook groups are also not privy to the Facebook algorithm, so anything published on a Facebook group will reach all its members. That’s powerful. By joining (or creating) a Facebook group where your prospects are present, you can give the necessary information to guide them towards making a purchase and ensure customer retention.
10 Tips on How to Get Clients from Facebook Groups
1. Understand Your Target Market – As with any other marketing strategy, it’s important to first understand who you’re catering to. If you fail to identify the people who are likely to avail of your products or services, you might end up wasting your time interacting with individuals towards a dead end. If you want to get clients from Facebook groups, you should target your effort at prospects who will allow you the opportunity to reap positive results. Basically, make sure you join the Facebook groups your potential clients will frequent.
2. Identify Where Your Market Is – Facebook is a big place – make sure you locate the right groups that your market can be found in. If you’re trying to sell products that are aimed at stay-at-home mothers, would you join groups that are predominantly made up of young professionals? Find out where your target market typically dwells and make sure you join only the groups significant to your cause. There are tons of different Facebook groups..want a few examples? Check out the list below:
- Japanese Pop Culture – video games, manga, or anime enthusiasts.
- Women in College Support Group – female, young, and either getting ready for or already attending college.
- RuPaul’s Drag Race – LGBT, Fans of RuPaul.
- Polyglots, Polyglots, Polyglots – People who speak multiple language, language learners, travelers.
- Burgundy Geeks – Burgundy wine, French Wine, Wine.
3. Be Consistent – What’s the point of joining a Facebook group only to sit in the background and watch all the interaction go down without you? The entire purpose of being part of a group is to share information and join in on conversation. Make sure you respond to pertinent posts with relevant details and engage in meaningful conversations with those you have identified as prospects. If the group is your own, make sure that you post at least once daily and that you are prepared to engage that amazing community you’re building.
4. Give Out Free Calls and Incentives – Who doesn’t love a freebie? When you offer your prospects free calls or incentives, you don’t only give them the chance to understand your brand, you also improve your reliability and trustworthiness. Something as simple as communicating with your client and discussing their current problems can give you the opportunity to establish a sturdy relationship and learn more about how you can improve what you offer.
5. Provide a Good Offer – Once you’ve got a few potential clients, it would be a smart idea for you to provide them an offer. Facebook exclusives for example are a great idea for those who want to urge their Facebook contacts towards making a purchase. You can even choose to bundle some products and services together to make your offer even more appealing. This works great on groups you own. If you want to offer perks in someone else’s group – make sure to contact the admins first and ask for permission. It is always good to have an admin’s blessings before you post something of this sort.
6. Customer Service – If it’s your group, providing customer service within the Facebook Group is a great incentive for acquiring potential customers, since more often than not, a great number of customers are more inclined to ask product or service related question in Facebook Group. When questions are rapidly answered, the word gets around.
7. Don’t Aggressively Promote – Don’t promote your content with other members. Focus on building relationships by being helpful, and by asking and answering questions. Provide free advice to other members.
8. Urge Those on Email List to Join Group – If you’ve created a group, encourage people on your email list to join your Facebook Group which can be a potential source for new customers.
9. Heightened Website or Blog Traffic – Sharing content with the members of your Facebook Group can direct more traffic to your website or blog, increasing the chance of a future sale.
10. Be on the Lookout – If you’re a member of another group, keep your eyes open for people interested in a product or service your company provides, write a comment and then leave your web address and email.
****A HUGE NOTE: Groups have rules. Make sure that you read group rules prior to creating content and engaging. The last thing you want to do is to slight the admins and get kicked out of the group…so keep these in mind at all times.