The Secret To Creating A Viral Share

August 22, 2014

Secret to viral content


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What’s This?

One of the most powerful ways to expand your company’s reach and generate trust and credibility in your business is by including well-written, quality information on your website or blog. The objective is to provide useful knowledge that sparks interest in potential customers seeking more information about your niche product.

The Secret To Creating A Viral Share

But fresh, original content on your blog or website also increases your company’s search engine ranking, because the higher value search engines place on the content of your company’s blog, website or social media posts, the more likely your company’s web pages will appear on the coveted first page of search results.

And there’s also a good chance that if your company produces the right kind of content in an article or web post, it may actually go viral. A BuzzSumo study of over 100 million articles found content that evokes awe, amusement and laughter generate the best return. Articles and web content that go viral may be relatively rare, but as Shea Bennett points out, there are things you can do to dramatically improve your odds.

Some of the necessary actions you can take to increase those odds are speaking with authority, including at least one image in updates, and writing a good headline to sell the story. “After all, if nobody is clicking on your link, who cares how good the content is? They’ll never see it!”

The following information gleaned from Gryffin explores the so-called secret formula for the perfect viral share.


The Secret Formula For The Perfect Viral Share

1) Basic Elements

You want to create compelling content, but before you even begin you need to know what you want to say, and how you want to say it.

2) Positive Emotions

According to a study of over 100 million articles by BuzzSumo, content that evokes awe, amusement, and laughter get the most social shares.

Virality Emotions

3) Popular Emotions

Awe – 25 percent

Anger – 06 percent

Laughter – 17 percent

Amusement – 15 percent

Joy – 14 percent

Empathy – 06 percent

Sadness – 01 percent

Surprised – 02 percent

Other – 15 percent

Viral content cognitive impact

4) The Cognitive Impact

34 percent practical

16 percent surprising

29 percent interesting

… were most likely to be emailed.

5) Research

Studies consistently found that in-depth, long-form perform better than short content.

On average …

3000 – 10,000-word articles get the most social shares

0-1000 word articles get the least

6) What You Should Do

* Write 2000 words per post

* Maximize readability of long articles

* Experiment With Your Delivery

Buzzsumo Content Virality

7) According to Buzzsumo, the most shares go to:


“Top” Lists

“Why” Posts

“What” posts



10 is the perfect number in the content equation.

8) What Should You Add to Start a Social Reaction?

Optimized Visuals for Social Sharing

Having at least one image in your written post leads to more shares.

On Facebook, articles with an image are 2.3 times more likely to get shared than those without.

On Twitter, articles with an image are 2.1 times more likely to get shared than those without.

Images with Meta Tags

9) Meta Tags

Articles with a specific thumbnail (using meta tags) are 3.1 times more likely to be shared.

10) A Catchy Headline

Your headline is often just as important as your content: It’s what makes people click!

Tips for traffic-driving titles

* Use numbers and interesting adjectives. For example, “18 Unbelievable ways you can…”

* Offer a promise to the reader. For Example, “This one-minute ad will teach you more…”

* Don’t be afraid to go negative. Negatives often perform better than positive titles. For example, “15 things you should never share on social media…”

Again appeal to emotion and the reader’s sense of self. For example, “What would you do if…?”

11) Authority

People will share content if they think it’s from a trustworthy source. Interesting note: A New York Times study showed female authors are more likely to go viral.

12) Byline

Adding a byline to your article can greatly improve your social share count. Add a byline at the top of every post, and an author bio at the bottom.

How to get noticed by influences

13) Publishing Your Work

After your masterpiece is complete and ready to be shared, here’s how you can amplify your viral Share:

* BuzzSumo’s study showed that having just one influencer share your article will generate 31.8 percent more social shares.

* See if influencers have shared similar content and if yours will be of interest to them.

* Include them in the content through quotes, anecdotes, etc.

* Mention them in your social share and ask for feedback.

14) Share At The Right Time

The best time to share content is at 9 am and noon EST. Never share during rush hour.

Monday is the best time to share on Pinterest and LinkedIn.

Tuesday is the most successful day for viral content on Facebook, Twitter, and Google Plus.

15) Revisit Old Content

Just because a piece doesn’t go viral for the first time around doesn’t mean it isn’t good content. Social shares drop off an average of 96 percent 3 days after a piece of content is shared. However, evergreen content that is shared 12 weeks after it is originally published can significantly increase shares.

How to Help Content Go Viral

Working on your own social media strategy and building a strong network for sharing is a big help here. Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

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