To have any real success growing your Pinterest account, you need to make sure that it is the right fit, that it is going to reach your target market, and that you are going to be able to leverage the platform to its fullest possible ability.
Unless you’re able to check off each of those three boxes, Pinterest probably isn’t going to give you the kinds of results that you’re after – and it may even be a waste of your time.
Thankfully, since the overwhelming majority of businesses out there today are going to be able to cash in big time on Pinterest (after all, with an audience of close to 100 million people, that’s a lot of target markets), the odds are pretty good that you’re going to be able to see some pretty amazing results.
You may even be able to see transformative results right out of the gate!
Pay attention to all of the inside information we were able to share with you below about learning how to grow your Pinterest account. Without having an account that is followed by a considerable amount of people, and an account that is going to continue to grow organically on a daily basis, you aren’t going to be able to really leverage everything that Pinterest has to offer.
But we are going to be the show you how to maximize your account, how to spread miracle grow on your account, and how to dominate your market using Pinterest faster than you ever would have thought possible.
Let’s dive right in!
Important Pinterest Stats
- 47 million people currently use Pinterest and this is a growing number
- The average Pinterest user is a woman in her 30s with a growing family
- Pinterest drives more traffic to online shops than any social channel (except Facebook)
- 5% of all traffic to online shops & websites comes from Pinterest (pretty impressive with the size of their audience).
- Customers have moved from catalogues to Pinterest when they want to shop
- About 56% of the major brands have created Pinterest boards. This means you have a chance.
Market research on Pinterest is almost effortless
As mentioned above, it isn’t going to be all that valuable for you to jump on Pinterest without first understanding that you are target market is on Pinterest, that your target market is active on the platform, and that your target market is easily reached.
Because the overwhelming majority of “boards” on Pinterest are going to be publicly available to view and to research, you’re going to be able to spy on your target market without any real extra effort whatsoever.
All you have to do is find people that follow brands and businesses like your own, check out the kind of pins that they have on their own boards, and you’ll know exactly the kind of content that you need to publish – and whether or not to your time on this platform is going to be smartly invested.
Breaking down the dominant Pinterest market
You won’t be able to learn how to grow Pinterest following accounts until you know exactly who you are marketing and advertising to in the first place.
Thankfully, the stats for Pinterest really aren’t that challenging to get your hands on.
As we touched upon above, Pinterest has close to 100 million people actively on the site, with 85% of them being female. On top of that, almost 40% of the users on Pinterest come from the United States, but 60% are international users – though they usually navigate the platform using English as their primary language.
All of that information is going to help you figure out how to grow your Pinterest account like wildfire.
- You know your target market is going to be mostly women
- You know that the majority of them are going to come from outside the US but will have English as their default language
- You know that the majority of them have purchased things on Pinterest in the past
Each and every piece of that information can help you improve your Pinterest marketing significantly.
Growing your Pinterest account faster than you thought possible
Three things are critical to help you figure out how to grow Pinterest following accounts:
- You have to share content actually worth sharing
- You have to push your Pinterest traffic to your other social media sites or web platforms
- You have to interact regularly and consistently with your Pinterest followers
- Make friends with similar accounts and work on board collaborations
Though you are going to be able to automate a lot of your activity on Pinterest, there’s no such thing as a “set it and forget it” approach to marketing on this social media network.
You are definitely going to have to work the system to have it work for you. Thankfully, this should be all that challenging when you pay attention to the inside information we shared with you above!
How to Schedule to Pinterest Using Socialdraft
One of the most important aspects of growing your account is to post on a regular basis. For this reason, you should use a scheduling dashboard like Socialdraft. Sit down on a Sunday with your content calendar and schedule your pins for the week. You can even duplicate them to post on different boards! It’s a total life saver.