How to Properly Engage Potential Customers on Instagram
When talking about social media for marketing, individuals are likely to think about Facebook as the ultimate platform. While this might be true on some level, Facebook isn’t the sole option for those seeking to maximize their online efforts. Instagram has become a top contender in the realm of social media marketing and offers business owners a wide array of functions and features guaranteed to bring about the best results for their social media marketing strategy. In fact, engagement rates are significantly higher on Instagram than on any other social media platform. Engagement has grown over 400% on Instagram. Do you see why you need to become active and begin engaging your customers on Instagram?
Wondering how you can create engagements on Instagram for better reliability, reputation, and sales? Find out with these simple tips, tricks, and tactics.
How to Engage on Instagram
1. Collaborate with Influencers:
Influencers are a sort of online celebrity that has a substantial follower base thanks to their own charisma and social media efforts. These people aren’t celebrities per se, but they are popular because of the content they post. Collaborating with influencers will allow you to reach their audience through a voice that they trust. By bringing the word out about your brand through a person that is generally seen as trustworthy and reliable, you increase your chances of making a sale and earning a loyal follower base. An easy way to identify influencers is by using Socialdraft SmartID. It tells you what influencers are already engaging your content on social media and gives you the links to their social media channels (including Instagram) so that you can engage them. Most influencers looking for collaboration will freely share their email on their profile. If you see someone that you want to collaborate who does not share this information, DM them…you never know.
2. Repost Quality Content
With Socialdraft you can easily regram, or repost, content from one user’s Instagram feed to your own. If your consumers post photos of your products and services, you should try to engage with their content by sharing it on your own feed for your followers to see. This proves that you appreciate the patronage and that you pay attention to your clients and consumers by valuing their experiences with your brand. Click here for an in-depth look into how to run a proper regram campaign.
3. Start a Conversation:
Don’t just use captions to describe photos – start a conversation with your followers! Encourage your prospects, consumers, and fans to interact with you and with one another by using your captions as a starting point for discussion. Ask questions, encourage people to share their thoughts, and respond to consumer comments to enrich the Instagram experience for your followers. A few examples:
Comment, double tap, regram, let us know your thoughts…
4. Craft a Contest:
Who doesn’t love a freebie? If you really want the full participation of your Instagram followers, start a contest or giveaway to prompt interaction and engagement. Encourage your followers to share a photo, to spread the word, or to tell their story in exchange for a freebie, a discount, or a special offer unavailable through any of your other social media platforms.
5. Give them Love:
Everyone on Instagram wants a little love…a comment. So get out there and engage. Search hashtags that are relevant to your industry. Find the images that you think your potential customers created, click through and engage. This is the best way to build a relationship and get that community member to become a customer.