One way to promote your business and build support for your band is to create a Facebook fan page. A fan page differs from a personal Facebook profile because fan pages are visible to everybody on the Internet. Anyone on Facebook can connect to and receive updates from a page by becoming a fan.
Share a User Post on Facebook’s Fan Page
As with a friend’s profile, Facebook pages enable public figures, restaurants, hotels, retail stores, community organizations and other entities to create a public presence on Facebook.
Log in to your Facebook account.
Click on the settings gear on the top right-hand corner of your page.
Click on “Advertising.”
Look under “Step 1: Build Your Facebook Page” to the left of the center of the screen and click on “Create a Page.”
Click on the type of page you’d like to create.
There are six categories:
* Local business or place: If you choose this option, you need to select the category of your business or place and to type in the address of your business.
* Company, organization or institution: If you choose this option, you’ll need to select the category of your company, organization, or inawstitution, and to type in the name of your company.
* Brand or product: For this option, you’ll need to select the category of product and to type in the name of the product.
* Artist, band, or public figure: For this option, you’ll need to select the category for the type of artist, musician, or public figure you’ll be promoting as well as his or her name.
* Entertainment: For this category, you’ll need to type in the type of entertainment as well as the name.
* Cause or community name: For this option, you’ll have to type in the name of the cause or community.
For all of these categories, you’ll have to click to “Agree to Facebook Pages Terms” before you can move on.
Click on “Get Started.” After you’ve chosen the appropriate category and provided basic information, you’ll be able to start adding some information for your page. There’s a few more steps but you get the idea.
Difference Between a Fan Page and a Group
As David A. George points out, unlike groups, fan pages are visible to unregistered users and are thus indexed in search engines. Unlike pages, groups allow you to send out a “bulk invite” while with pages you will be forced to drop some invites manually.
As a result, groups are better for viral marketing, while pages are generally better for long-term relationships with your fans, readers or customers. Groups are generally better for hosting an active discussion and attracting quick attention.
Facebook Recently Updated Their Fan Page Layout
We’d like to extend a hat tip to Luke Beaumont for this little gem. Beaumont reports that Facebook recently updated their fan page layout and moved some vital features in the process.
It’s still possible to share fan posts to your Facebook page but you’ll no longer find this feature in the activity log where it used to be. When Beaumont queried Social Media Examiner about this topic, they said it wasn’t possible.
The reason why you want to share these user posts is that it’s free advertising: great reviews that are unpaid and user generated. They give validation to your brand and make for great content.
To share a fan post on your page timeline just follow Beaumont’s simple instructions:
1. Go to the drop down arrow at the top of Facebook on the right hand side and change to the page you want. (See Fig 1)
2. Scroll down to the ‘posts to page box’ and click the top of this box. (See Fig 2)
3. Once all the post pop up, scroll to the post you want to share on your timeline and click the “share button.” (See Fig 3)
4. Add any additional information or a comment in the text box then press the blue “share” button. (See Fig 4)
5. A confirmation message will briefly pop up. Press the X in the upper right hand side of the box to close it down (See Fig 5)
6. Click the name of your page at the top of the screen on the right-hand side to refresh the page. (See Fig
7. That’s it you’re done. The post has now been shared on your page.
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