As of the end of 2016, LinkedIn had 460+ million members. That’s a whole lot of people and it means that it is very much a great place to market your business and to get more customers. The issue is how to target the right people on LinkedIn so you don’t waste your time. Today, we’ll discuss a few tools that will make it much easier for you to identify the people you need to touch on LinkedIn to achieve your brand and business goals.
How to Target the Right people on LinkedIn
It may sound weird to you to go to Twitter to find prospects for LinkedIn, but this tool works wonders. SmartID gives you the top 4 most influential people to engage with your Tweets. The tool tells you why they are the most important, what they are influential in, and it will give you their social media links – including LinkedIn. When you cross-market people on various networks, you know they are vetted and more willing to convert. SmartID is a great way to target the right people on LinkedIn. If you’d like to take SmartID for a risk-free trial, click here.
LinkedIn’s Advanced Search
This is probably the must underused and most powerful tool in Social Media. LinkedIn’s advanced search lets you really drill down to find the right targets. You can target by location, industry, schools, language, non-profit interests and much more.
LinkedIn Advanced Search – Keyword
Within advanced search, you are able to narrow down your targets by keyword. You can either do one term or various terms together to really get to your target. If you search by term, you will need to use OR, AND, or NOT in your Keyword Search, example:
CEO OR “Chief Executive Officer”
CEO OR “Chief Executive Officer” AND public relations AND PR firm
CEO OR “Chief Executive Officer” AND public relations AND PR firm NOT Restaurant
LinkedIn Sponsored Content
LinkedIn has ways for you to sponsor your content. If you take this paid option, you will be able to target LinkedIn users according to their industry, company size, job function, and job title. The sponsored content types can be whitepapers, case studies, Slideshare slide decks etc.
Sponsored content can be content that you create as a company update, you can boost this and make it into sponsored content.
There is also Direct Sponsored Content which does not live on your company page. This way you can create content that does not have to be a company update and still be sponsored on LinkedIn.
If you go this route, you can make it so that content is not seen by everyone, but only a target audience of your choosing and there are tons of options so you can A/B split test the content. For example, you can test whether link or photo posts resonate better or if a combination of a post with a certain type of image gets you better results.
How to Manage your LinkedIn Business Pages
Socialdraft is an all-in-one Social Media Dashboard that helps you manage LinkedIn. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…