What is Facebook Business Manager?

September 17, 2014


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What’s This?

Facebook’s Business Manager helps you manage your apps, Pages, and ad accounts in one tool. You can see everyone who’s been added to your Business Manager, and give each person the permission they need to do their work.

Use Business Manager to do your work and keep your personal life separate. None of your personal information or activity will show in Business Manager, and you decide how your name appears and the email address you want work notifications sent to.

Using Business Manager

You should use Business Manager to manage your company’s presence on Facebook if you have multiple ad accounts, have more than 3 Pages, have multiple people who work on your Facebook presence, or if you work with an agency.

Ads manager and Power Editor are the tools you can use to manage your ad accounts. Business Manager makes it easier to manage your ad accounts and to access ads manager, Power Editor, and your Pages.

Facebook Business Manager Features

Business Manager is a more secure and efficient way to manage your Pages, ad accounts and apps in one place. You’ll also be able to see who is working on your business and manage the permissions they have on your Pages, ad accounts and apps.

You can add your business account to Business Manager by transferring all of the account’s Pages, ad accounts and apps to your Business Manager.

If you use a separate Facebook account for your business on Facebook, you can add it to your Business Manager by adding the account as a person and claiming the accounts assets in Business Manager. If your separate Facebook account doesn’t have News Feed, you should add it to Business Manager as a shared login.

Facebook Business Manager Profile

Adding Business Assets

If you add your ad accounts to Business Manager, your ads won’t stop running. You’ll still manage your ads in your ads manager. Once you transfer your Pages to your Business Manager, you’ll want to invite the people who work on your Pages to your Business Manager to give them access to the Page.

To get access to the ad accounts and Pages your company owns using a shared login in Business Manager:

* Go to your Business Manager

* Click Shared Logins on the left navigation

* Click Add Shared Login and follow the instructions

When you add your shared login (grey account or business account) to Business Manager, you’ll give your business permission to work on any of the assets with the same roles that the shared login has. If the shared login owns ad accounts and Pages, you can also transfer that ownership to your business. If you’re an agency, we recommend that you contact your clients to let them know this is happening because the Page and ad account owners will see that your business has access.

If your shared login owns an ad account, we recommend that you transfer the ad account to your business so you can eventually remove your shared login permanently by clicking Claim in the migration flow. If you need to migrate a lot of shared logins, we recommend that you use the bulk shared login option by clicking Import in bulk and filling out the template CSV file in the migration flow.

Using Business Manager instead of shared logins is a more secure way to manage your Facebook Pages and ad accounts. Your shared login may not be uploading to Business Manager if it’s actually a fake user account.

A shared login is a login that has either been set up by a Facebook representative or through the Create a Business Account link from the Facebook login Page. A shared login is not a fake user account whose login you share amongst your team members. You can tell the difference by looking for the News Feed of the account: shared logins don’t have a News Feed while fake user accounts do.

Adding one or more payment methods to your Business Manager lets you quickly and conveniently create ad accounts. All ad accounts need a payment method, so having one or more payment methods already on file for your business makes it easier to setup ad accounts.

If you need ad accounts that use a Facebook issued credit line, please contact your sales representative to see if you qualify to have your Facebook account credit added as a payment method to your Business Manager. If you’re using Business Manager, you need to download the Pages Manager App to access your Pages on mobile.

Roles of Facebook Business Manager

Understanding Roles

The person who should set up the Business Manager on Facebook is the person who usually manages Facebook ad accounts and Page permissions for your company. You need to be a manager of the primary Page that represents your business on Facebook to set up Business Manager.

Keep in mind that Business Manager is typically only set up once for each business, and the person who sets up Business Manager won’t be a higher level admin than anyone else they assign as an admin because there is no hierarchy among business admins. All admins have the same privileges to add or remove people, Pages, ad accounts and ‘shared logins’ or ‘gray accounts’ and assign permissions to employees.

The roles people can be assigned are:

Business Manager:

Business Admin: Can manage all aspects of the business settings, including modifying or deleting the account and adding or removing people.

Business Employee: Can see all of the information in the business settings but can’t make any changes.
Ad Accounts:

Ad Account Admin: Can manage all aspects of campaigns, reporting, billing and account permissions, and can set ad account spending limits. Ad account admins can also associate business payment methods.

Ad Account Advertiser: Can see and edit ads and set up ads using the payment method associated with the ad account.

Ad Account Analyst: Can see ad performance.


Page Admin: Can manage Page roles, send messages and post as the Page, create ads, and view insights.

Page Editor: Can edit the Page, send messages and post as the Page, create ads, and view insights.

Page Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights. Page moderators can’t post as the Page.

Page Advertiser: Can create ads for the Page and view insights. Page advertisers can’t post as the Page.

Page Analyst: Can view insights. Page analysts can’t post as the Page.


You need to log into Business Manager using your personal Facebook username and password to verify your identity. Nothing from your personal Facebook account will show to the business. The info people in your Business Manager can see about you depends on whether they’re coworkers or admins.

In Business Manager, your business admins will only be able to see:

* The Pages, ad accounts and apps you have permission to work on

* The name and email address you chose to use in the business

The only info your employer will see about you in Business Manager is the name and email address you provide when you log into Business Manager for the first time.

Facebook Business Manager Start

Get Started

To get started with Business Manager, make a list of the Pages, ad accounts and apps you’ll want to work on from Business Manager and the email addresses of the people you’ll want to add. Once you have your list, you’re ready to set up your Business Manager.

How to Manage & Grow Your Social Media Accounts

If you find business manager too complicated, you can use a much simpler and easier to use tool like Socialdraft. Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

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