How to Use Reddit

How to Use reddit For Business – Part 1 – The Basics

Before you even think about how to use reddit for business, you’ll need to understand exactly what it is. This post will give you a breakdown of all reddit basics. You may have heard of reddit as the website where lonely, socially awkward people post cat videos and talk about My Little Pony. Or maybe you’ve heard of some of reddits darker aspects (not as bad as 4Chan – but you probably don’t want to go there).  Both of these are true, but reddit is also the virtual home of some amazing historians, the Guvernator, and a great place to get World News. Truth is, reddit is a treasure trove of information and people of all kinds. Let’s get started on your starter guide to Reddit.

How to Use reddit For Business – Part 1

Layout of the Reddit Homepage

What is reddit? 

Reddit is an online chat room where redditors (reddit’s members) can post links, pictures, and ask questions. They can also comment and vote on posts (upvote/downvote). There are communities called subreddits (sub for short) where these conversations take place. These are watched over by mods whose job it is to maintain the quality of the sub. If you misbehave, they can delete your posts and comments, or block your account (get shadowbanned).

Does it cost money to join reddit?

Nope, reddit is free.

How much traffic does reddit get?

Reddit gets around 114,943,104 unique visitors per month.

Who is on reddit?

The reddit demographic is American men (59%) between the ages of 25 and 34. If you are marketing to this audience, you’re golden…but that does not mean you cannot market to other demographics – wait until you learn about subreddits.

Upvote or Downvote a post on Reddit

How do you vote on reddit?

Unlike Facebook, reddit has an unlike button. If you like a post, you can “upvote” it. If you dislike a post, you can “downvote” it. The more upvotes a post gets, the more visibility it will usually get.

What are subreddits?

Subreddits are specific communities in reddit devoted to certain topics. They can be almost anything you can think of, for example, here are some of my favorites:

Ask Science – people ask question about science & they are answered by science professionals.

Small Business – a place where small business owners chat with each other (great resource)

Aww – where people post cute things that make you say “aww”

Travel – pictures, questions, and general travel information

How Deep Can subreddits get?

Very deep. Let’s take The Song of Ice and Fire books. Just to give you an example of how niche subreddits can get:

Game of Thrones: General information on the books and the show

ASOIAF: Book specific subreddit (nothing on the show)

Freefolk: Open and unmoderated. Anything goes here.

ASOIAF Reread: Where people re-read parts of the books and discuss

Dreadfort: Subreddit dedicated to the Boltons (I don’t frequent that)

Sort information of Subreddit

How do you sort information in a subreddit?

The first time browsing a subreddit can be a little intimidating. On a positive note, there are ways to parse out the information in the sub.

1. Hot: reddit’s algorithm pushes recently popular posts here. These are usually the first posts you will see when you get to a sub.

2. New: Pretty self explanatory. This is where you find the most recent posts.

3. Top: These posts have received the most amount of upvotes on this subreddit. It does not matter when they were submitted.

4. Rising: These posts are starting to become popular and get upvotes

5. Controversial: This type of post is probably getting an almost equal amount of upvotes and downvotes.

6. Gilded: If someone buys you reddit gold for one of your posts. Reddit gold gets you a better reddit experience and perks from partners.

7. Promoted: These are posts that people are advertising on reddit.

How do I find the right subreddit to post to?

Say you’re a new restaurant POS system and you’re looking to get some feedback from restaurateurs. How do you know what subreddit will hold the most value to you? Well, you’ll need to do your research. Reddit is kinda huge, so you’ll have to explore…but this type of post could go on r/askreddit (too broad an audience if you ask me), r/kitchenconfidential (but this is more of a home for chefs, not necessarily the decision maker on a POS system), or r/smallbusiness.

Reddit asks that you DON’T submit a “link” to multiple subreddits. This is considered spam and can get you banned.

Before you post, you’ll also want to check the sub’s wiki for rules and regulations so that your post does not get removed.

Then you’ll want to check the audience size and the engagement of that subreddit. It may have 100,000 people, but if there is little to no conversation, you’re wasting your time.

Follow the Rules of Reddit

Reddit law

As hinted at above, each sub will have its own rules and regulations, but reddit itself has some golden rules that need to be followed by every user in every sub. For more information, check out The Rules of reddit.

1. Don’t spam.
2. Don’t ask for votes or engage in vote manipulation.
3. Don’t post personal information.
4. No child pornography or sexually suggestive content featuring minors.
5. Don’t break the site or do anything that interferes with normal use of the site.

If you’re not sure, reach out to the mods (you can find them with a control + f or you can look on the right side of the page). Click through and message them to get their blessing. When you message the mod, be very transparent about who you are, what you do, what you want to post and why it is a valuable piece of content to the subreddit. They may still say no, but this is better than posting something and getting downvoted (or worse – shadowbanned).


Besides the cardinal law stated above, redditors are encouraged to follow reddiquette. These are rules of common courtesy. Keep these in mind when crafting any post or when replying on reddit. Reddiquette was created for a reason and not following it can have dire consequences.

Can I post links to promote my business?

Of course. You just need to keep reddiquette and the community in mind when you do so. These quick tips will help you when figuring out how to post your own content:

1. Don’t spam.
2. Be active on reddit.
3. 9:1 Posting: One out of ten posts could be your own content (I’d make it less than this)
4. Follow reddiquette.
5. Follow the rules of the sub
6. Be ready to be torn apart by the lions (redditors call spam quite fast, and they are merciless…so beware what you post)

Part two delves into the value of reddit to a business.