Quick Instagram Beginners Guide
Even with the drop on Instagram reach, we still recommend marketing your brand or business on the platform. Why? Instagram does not restrict you the same way when it comes to reaching out to potential customers. It’s incredibly easy to engage them into a conversation. If your business has not yet created an Instagram account, go ahead, take the plunge and establish a business profile on Instagram so that your brand is visible to another new market. Then, take a second to read this post. It’s a quick guide for absolute beginners (we’ve got plenty of advanced articles for you to read once you’ve mastered these basics).
Instagram Beginners Guide
We’ve mentioned this before but it bears repeating — Instagram is still one of the fastest growing social media platforms, with 15 times more user engagement than Facebook, and 40 times more engagement than Twitter.
1. Double tap a photo to like it.
2. Create an Instagram Business profile. You’ll hear that this decreases your engagement, but you can’t be fully in the game unless you keep score. When you create a business account, you’ll be able to:
- Get insights on performance for stories and promoted posts
- Get information on your followers and how they engage you
- Add more information about your brand or business (example – hours, location, contact info)
- Run ads and get reporting on your ads
- Include call-to-action buttons
3. Choose an aesthetic look. This will help you keep consistent branding and increase brand recognition.
4. Make sure your images are always easy to read (clear, simple and to the point)
5. Click the raindrop to use tilt-shift focus on the photograph. What does this do you ask? This allows you to select part of your image to be in focus, while the rest is slightly blurry. This gives an edgy and unique to particular pics.
6. Use your phone’s camera to take all of your photos and then upload them to Instagram. This provides agents more control over design.
7. Use hashtags in your image captions. This groups the photo with other photos of similar themes and makes it easier for your audience to find you.
8. Once your picture is published, click the three dots under it to delete it, share it, copy the photo’s URL, or to email it to someone.
9. Respond to any comments under your photo by holding down the user’s name. You can mention the user or be taken to their profile. By doing this they will get a notification that you have responded.
10. Keep your comments area spam free. Leaving those crummy “nice pic” comments makes it look like you don’t care about your business. Besides, as you can see in the above video, it is super easy to remove spam and block spam commenters.
11. You can delete comments that you’ve left on another individual’s photos by clicking the top right-hand corner, and then clicking the red circle next to your name. Remember to take your time and use discretion to avoid needing to do this often.
12. Want to put a filter on your photos and save them to your photos? But you also do not want to publish them on to your Instagram feed? Use this trick: Put your phone in “airplane mode” and load your photos as you would normally. Your photos will be saved to the camera roll.
13. Use a strong Instagram tool like Socialdraft. With Socialdraft you can:
- Schedule posts to multiple Instagram accounts
- Have multiple people create and post content
- Search hashtags
- Repost images to all your connected social networks
- and manage all your other social media