Klout now measures Youtube

Klout Now Factors YouTube Into Your Score

We’re all familiar with Klout, it measures social influence and sends neat little perks to those who are influencers. Today, Lithium Technologies (Klout’s parent company) has announced that Klout Now Factors YouTube Into Your Score.

This means that Klout currently counts information from these social networks:

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Blogger
  • Flickr
  • Foursquare
  • Google+
  • Last.FM
  • LinkedIn
  • Pinterest
  • Tumblr
  • WordPress
  • Yammer

What YouTube Data Does Klout Measure?

Klout’s new algorithm will count:

  • Video Views
  • Shares
  • Likes
  • Dislikes

The CTO of Lithium Technologies, Sunil Rajasekar, said that

If social media is going to continue to play a meaningful part in consumers’ lives, they need a method of cutting through the ever-increasing noise to reach the right content and the right people. This is the fundamental challenge our data science team is working to solve, and with the addition of YouTube to the Klout score we can now offer consumers even more accurate and well-rounded user profiles, and a more comprehensive map of the social web. Combined with topic expertise which we debuted in May, the YouTube addition makes the Klout Score more robust and meaningful than ever.

When Will I See My New Klout Score?

Most likely, not immediately. The Klout scores will adjust over the following weeks. They’ve got 700 million people connected to Klout, so this is a pretty hefty job.