Is Klout Score a Good Measurement of Your Social ROI?
Baseball would be a very boring game if the score was not kept. Same thing goes for social media. There’s Klout. But, is Klout Score a Good Measurement of Your Social ROI? Klout ranks its users by using social media analytics to come up with a “Klout Score”. The score can be as small as 1 and as large as 100. To give you a better idea of what the scores mean, here are a few people and their respective scores:
The hilarious George Takei wins the internet with a 90 Klout Score. Michelle Obama does quite well at a solid 88 Klout Score, and French Chef Eric Ripert holds sway over his audience with a 67 Klout score.
How is Klout Calculated?
The Klout score algorithm takes over 400 factors into consideration when calculating someone’s Klout score. The site looks at the following social networks:
What Klout really measures is your level of influence on your fans and followers. When you speak, do they listen, do they click through, do they engage with you.
Is Klout a Good Measurement of Your Social ROI?
Yes and no. Klout is flawed, but it is an easy way to get a quick view into your social media presence. If you start to see a drop in your Klout, then you need to do a deep dive into your social media analytics to see where you are going wrong. That being said, Klout is no longer taken seriously. Serious marketers will look at other ways to measure effectiveness. Klout can be gamed by purchasing followers or retweets, for example. Instead, you should focus on more serious metrics such as social CTR, engagements, etc. If you are looking to find out if someone is a genuine influencer, click here for our tutorial on how to find social media influencers.
Ways to Increase your Score
All that being said, it can’t hurt you to have a higher Klout score. Here are a few ways to increase your Klout score:
1. Connect: Start off by connecting all the social networks that Klout measures. This gives Klout way more data to work with.
2. Interact: Create a network of people to interact with. Select people who are in the same area you want to become influential about. If you are a winery, interact with wine writers. If you are a restaurant, interact with other local businesses and food bloggers in your geo targeted area.
3. Content is King: Create fun and interactive content to increase the chances of click through and engagement.
4. Interact with Everyone: Social media is like a party. If someone says hello, say hello back. And don’t be afraid to meet new people.
5. Be constant: Use tools like Socialdraft scheduling to create content on a daily basis. If you’re not part of the conversation, there’s no chance for you to influence anyone.
6. To Rank for A Topic: Create lots of content around that particular keyword on Social Media. You should see yourself starting to rank for it within a week or two.
How to Better Measure ROI
As mentioned above, a better way to measure Social Media ROI and influence is to look at hard numbers.
- Look at your increase in followers, but only if you are looking at demographics & geolocation as well
- See how people engage with your content
- Check Google Analytics or use Bitly to measure click thru (this denote action & intent)
You can do this manually, or use tools such as Socialdraft which allow you to pull data from Social Media. If you would like to see how Socialdraft reports, work…take a risk-free trial today and see for yourself.