Why You Should Be Marketing On LinkedIn in 2017
Look, I get it. LinkedIn is not as fun as Pinterest or Instagram, but you can’t ignore it. It is still the most effective platform for you to network professionally. The issue is that you can’t treat LinkedIn like all those other networks. LinkedIn business marketing is a science. That’s why we’ve put together this list of LinkedIn statistics for 2017 with a little bit of insight so that you can better understand the techniques that work best on the number one professional network.
LinkedIn Statistics for 2017
How Many People Use LinkedIn
As of 2016, there were over 467 MILLION LinkedIn users and is gaining an average of 2 members per second. If you think that these numbers are made up only of people who are established in business, think again. The fastest growing demographic group on LinkedIn is young people – more than 40 million students and recent grads are active on LinkedIn (It’s LinkedIn’s fastest-growing demographic). That means if you are trying to reach a younger demographic, LinkedIn works.
It’s in Your Hand at all Times
Ok, really most of the time, since 57% of all usage of LinkedIn is on mobile devices. This is great if you are a company. It means that the competition has not overtaken the market. This is something we expect to grow exponentially. Why? The use of LinkedIn company pages grew from 24% to 57% YOY. As mobile devices keep overtaking the market, this will be faster still.
LinkedIn Publishing is HOT
As of 2014, LinkedIn opened its publishing platform to everyone. Today, over 1 million people are using LinkedIn to establish themselves as experts and there are more than 130,000 posts published weekly. Because there is so much content, you need to be smart when using this LinkedIn feature.
On top of this, 71% of professionals feel that LinkedIn is a credible source for professional content. It makes sense why people use it for publishing.
PRO TIP: Use LinkedIn’s Sponsored Content tool to target the right people.
LinkedIn is International & Diverse
LinkedIn currently has 467 million members in more than 200 countries. This means that if you run an international business, LinkedIn is a great place to market it. However, that does not mean that if you’re a US based business you can’t earn an ROI there.
Let’s check out the LinkedIn Statistics:
- Europe, the Middle East & Africa – 258 million
- Asia & the Pacific – 105 million
- Latin America – 65 million
- Middle East & North Africa – 20 million
- Southeast Asia – 20 million
- 29% of LinkedIn Users are in the USA
- 44% of LinkedIn users are women
- 50% of online adults with college degrees are on LinkedIn
What is LinkedIn Used For
One would think that most people use LinkedIn to find work, but amazingly, 98% of LinkedIn users are sharing content on the network. Let’s see what else people are using LinkedIn for.
- Lead generation
- Job Hunting
Company Pages Are Growing Quickly
Companies are making sure that not only their employees and team members are represented. 57% of companies have created LinkedIn Company Pages. LinkedIn pages are a way for businesses to:
- Yield more control over the conversation about their brand on the network
- Earn followers
- Attract the right hires
- Engage their audience
- Share business content
- Get analytics on their content
- Create Showcase pages to bring attention to a specific brand or product
LinkedIn Influences B2B Purchases
This is specially so for B2B where half of buyers use LinkedIn to research before making a business purchase. Why are people looking at LinkedIn to help them in these choices?
If you want to drive more B2B sales using LinkedIn, check out the Sales Navigator Tool. It can help you to:
- Target the right audience
- Get sales updates on accounts and leads
- Get lead recommendations
There is also TeamLink within the Sales Navigator Tool, which helps you find ways to connect with leads and prospects via your network.
If you need to reach out to people to whom you are not connected, there is InMail which allows you to contact leads via the LinkedIn dashboard. The catch on this one is that you need to have a Premium account to use InMail which starts at $47.99 per month (when billed annually – $575.88 per year). Totally worth it if you can close those sales.
How to Manage LinkedIn with Socialdraft
As you can see from these LinkedIn Statistics, it is a very powerful platform that offers effective tools. But before you begin to market your business or service on LinkedIn, you need to establish your account and pages. Socialdraft allows you to manage one personal LinkedIn account and multiple LinkedIn business pages. It also lets you engage the LinkedIn community and manage tons of other social networks making it one of the most complete social media marketing suites out there. Take Socialdraft’s social media calendar tool for a risk free trial today…and if you have questions, just open up a chat and ask.