Mardi Gras is a big day for business not just in Louisiana, but anywhere in the US where people like to party. Local businesses like restaurants, bars, bakers, hair dressers, and clothing retailers can benefit from a good Mardi Gras social media campaign. Mardi Gras revelers will spend to have fun and look their best during the Mardi Gras holiday. The issue is, Mardi Gras is very popular. This means that gorgeous photo you post to Instagram has the potential to get lost in the feed, that is unless you use the right Mardi Gras hashtags. This will make it so all those revelers who are posting their own pictures of their celebration have a chance to see your posts. Take a few seconds to copy (and save) the Mardi Gras hashtags below. That way you can use them before, during, and after the holiday. Then, read on to get some ideas on how to use these hashtags with real life examples.
Mardi Gras Hashtags for Instagram
#FatTuesday #mardigras #bourbon #carnival #Beads #MardiGrasBeads #Krewe #parade #mardigras2018 #mardigrasparade #NewOrleans #bourbonst #frenchquarter #thebigeasy #louisiana #treme #birthplaceofjazz #nola #followyournola #igersnola #Mobile #Pensacola #alwaysneworleans #beautifulneworleans #discovernola #igerslouisiana #igersneworleans #showmeyournola #exploreneworleans
How to Use Your Mardi Gras Hashtags for Instagram
The hashtags you just copied are general Mardi Gras Hashtags. This means anyone can use them on their posts and get likes and comments. But you’re not just anyone and your brand or business has special needs. You have business goals. This means that you need to mix these general Mardi Gras Hashtags with other hashtags in order to get an ROI out of your Instagram marketing. You need to start thinking of Instagram as a search engine in itself, and of hashtags as the keywords that will get you found. Let’s discuss this more in depth.
PRO TIP “Use all 30 hashtags that are allowed by Instagram”
Use a Mix Industry Specific & General Hashtags
This is a perfect example of why you want to use Mardi Gras AND industry specific hashtags. Pet portraitist Bethany Salisbury, was very smart here. She created a post that was relevant to the holiday by using purple, green and gold – the colors of Mardi Gras. Then she used both industry specific hashtags such as #petportrait #dogportrait #dog #dogart #petgifts #art, then she used tags that would appeal to dog lovers #mixedbreed #rescuedog #adoptdontshop #muttskickbutt, AND she used holiday specific hashtags #neworleans #mardigras #mardigras2016. This gave her visibility among all three audiences, and you can bet that a dog lover in New Orleans has a higher chance to click over since it combines two of their passions, dogs & Nola.
If you are a local business (like a restaurant, shop or car dealer), or if you offer a local service; you need to be found by your local audience. They are the ones that can convert to customers. This means that you need to use location hashtags. Faces Events, an events planner is Miami was very smart about pushing out their services. They created a gorgeous post that was relevant to the holiday, used industry hashtags, Mardi Gras hashtags, AND location hashtags #goulds #florida #miamievents. This means that people browsing Instagram for Goulds and Florida would both be exposed to their post increasing their chances of a conversion.
Associated Brand Hashtags
Jackie Merlau is not just a makeup pro, she is really good at using hashtags. Jackie’s posts use branded hashtags that are related to her industry. For example, #MAC #MacCosmetics and #MACgirls. Every time her clients check out her accounts they are reminded that she uses nothing but the best products on her clients.
Unique Branded Hashtags
Party City is very smart about their custom hashtag. They kept things simple just by using their brand name. Notice that their profile trains their audience to use their hashtag “Show off your party using #PartyCity for your chance to be featured on our social channels!” . This is very effective. While at this time, Party City has only created 1,179 pieces of content, their custom hashtag has been used more than 100,000 times. That means that their customers are promoting them. They’ve converted their customers into an Instagram marketing army. That’s smart.
Tips to get the most out of yourMardi Gras Hashtags for Instagram
You’re ready for Mardi Gras . You copied and saved the general Mardi Gras hashtags for Instagram. You know how to use these and how to mix them with other hashtags when you add them in your posts. The issue here is that you still have work to do. If you only post on Mardi Gras, your chances of actually converting people are close to nil. You need to begin to schedule daily Instagram posts, to engage and grow your audience. The Socialdraft social media calendar tool is the perfect thing to help you with this. Click play on the video above to see what you can do on our dash to market your business on Instagram.
First, you need to Post Daily
You’re busy, but posting to Instagram takes seconds, and if you schedule on our social media calendar tool, you’ll never forget to post. If you can’t post daily, post every other day. The idea here is to stay in the mind of your customers so they don’t forget about you.
Engage your audience
After you post, spend a little time engaging. Use the Socialdraft hashtag tool to check out posts from people in your geographical area and people who are creating content about your industry. Take a few seconds to like their posts and follow them. They will probably get curious and follow you back – this gives you a chance to engage and convert them.
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.