Mistakes You Are Making in Social Media
One of the most used digital marketing tools to date is social media. Usually free, social media platforms provide business owners a way to share content, reach audiences, and drive traffic towards sales with relative ease and simplicity. A lot of business owners think they can use social media platforms to boost their brands much like they would use it for personal reasons, but did you know there are certain guidelines you should follow if you want to make use of social media for business? After all, the last thing you want is for your social media efforts to harm your brand, your business, and your ROI.
We’ve outlined the most common social media content mistakes business owners make so that you don’t become a victim of good intentions.
Social Media Mistakes You’re Making When Creating Social Media Content
1. Forgetting or Misusing Hashtags – Although they might seem like a thing of the past, hashtags are still actually very useful and effective tools you can utilize in order to boost your brand. This is particularly true for business who run promotions, contests, or giveaways for their base of consumers and prospects. A dedicated hashtag will make it possible for you to establish an identity across a social media platform and will make it easier for individuals to find you through the vast throng of competition. Selecting a smart, witty hashtag to go along with your marketing efforts – contests and giveaways in particular – will help increase your popularity and reliability, especially if you encourage users to spread your hashtag like wildfire. These articles will help you in becoming a hashtag master:
2. Failing to Ask Permission to Use Content – Let’s say you found a post online somewhere and it depicts your products in a way that you think stays true to your identity. The immediate instinct is to grab the content off of the internet and use it on your own profile or page without permission from the original poster. It is the internet after all! Well, this practice actually violates quite a few regulations and could get you in trouble. Before you use anyone else’s content on your website or social media profile, make sure you ask permission and provide the proper credits to the original owner of the post. This is especially true on Instagram reshare campaigns. Speaking of reshare campaigns, check out how easy these are to implement on Socialdraft in the video below:
3. Unspecified Influencer Relationship – Did you know that blending in with the other non-collaboration product posts of an influencer could get your in trouble with FTC guidelines? It’s important for you to discuss with your chosen influencers that they should disclose your partnership to their follower base to avoid any sort of violations set by the relevant authority figures. This means that if you have a paid relationship with an influencer, an piece of content must be tagged “ad”. More info on that here.
4. Not Engaging: If you’re creating daily content, that is great. If you’re responding to comments and messages, that is great. But if you’re not getting out there to engage your potential audience, you’re going to have an incredibly hard time growing a targeted following that can convert. Make time, 15 minutes to an hour a day to get out there and engage with people and accounts who are not already in your circle. This will be the most rewarding activity you partake in when working social media.