MLK Day Hashtags and How to Use Them

December 8, 2016

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What’s This?

Businesses and brands want to make the most out of most holidays on Social Media. They are absolutely great opportunities to build relationships, get conversions and sales…but some holidays need to be treated with respect and care. Just as you need to be careful with Social Media on Memorial Day, you need to think about the tone of voice you use on Martin Luther King Day. These aren’t your regular celebratory holidays. These are historic moments, political moments that can be polarizing…and as much as you may benefit from marketing on a day like MLK day, you run the risk of offending your audience and causing massive damage to your brand. Today, we’ll discuss MLK Day hashtags and the best way to use them on Instagram. Before we get to the discussion, take a few seconds to click copy on the list of hashtags below so you can use them on Instagram throughout the years to come.

MLK Day Hashtags

#MLK #MLKday #MartinLutherKingDay #MartinLutherKing #MartinLutherKingJR #civilrights #standingrock #CivilRightsMovement #FightThePower #MLKjr #Activist #BlackLivesMatter #CivilRightsActivist #Selma #BlackHistory #BlackPride #BlackCulture #EqualRights #CivilDisobedience #MontgomeryBusBoycott #AmericanHistory #USHistory #SCLC #IHaveADream #NobelPeacePrize

Ok, let’s get down to business. The day that we remember one of the most revered civil rights leader is not the day you want to push sales. Just don’t. You want to tie your message into one of inclusion, peace and unity. Here are a few examples that we particularly liked.

Keep things simple on Martin Luther King Day

The Ellen Show: This is a perfect post to remember and honor MLK. This message works for Ellen’s brand because it reminds her audience that it is a day to be of service, to do good for the world. It also resonates since Ellen is always speaking of equality for all on her show.

Educational posts can be very good for a brand on MLK day

MOMA: The Museum of Modern Art crafted a post that is perfect for the audience. This historic photo shows King after winning the Nobel Peace Prize. It is a lovely way to remember him and his work, and highlights the arts at the same time.

Diversity posts work quite well on Martin Luther King Day

CRAYOLA: This was not an Instagram post, it was a tweet, but it worked perfectly with the Crayola brand. It is short, sweet, and fits the spirit of their brand.

If you’re not 100% absolutely sure that your brand or business can push out a respectful MLK post on Instagram, skip the holiday. You’re better off staying quiet for a day than offending your audience, causing a stink and damaging your reputation and ROI.

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

Just watch the video above to see how it works and take us for a risk free trial of our social media calendar tool. Got questions, open up a chat so we can help you out.

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