Any nail salon & spa would want to retain as many clients as possible. There are new walk-ins or appointments from new customers but for any nail salon & spa, an existing clientele forms the foundation of the entire business. To gain new clients and to retain existing clients, nail salon & spa reputation is the most important attribute.
How do customers come to know about your business? It is because of your nail salon & spa reputation. When people talk about your business to a friend, colleague, family member, and others they know, you have the chance of having a new client. Such new clients would also refer to your services if they are happy. Unlike in the old days, today people are not restricted to their neighborhood or group of close friends. Your clients are unlikely to speak about you in traditional ways. Your clients are likely to opinionate online, on review sites, public forums, and classifieds. A negative opinion on such platforms can jeopardize your nail salon & spa reputation. You have to indulge in review monitoring if you have to maintain your nail salon & spa reputation.
Earlier, a customer would be restricted to the immediate circle of friends, colleagues, and families. In a worst-case scenario, negative feedback from one customer would lead to a loss of half a dozen clients and would prevent another half a dozen clients from exploring your nail salon & spa. Today, negative feedback on a popular review site can reach hundreds of people and can completely ruin your nail salon & spa reputation.
Fortunately, there is a solution. You can have your nail salon & spa reputation monitoring done online and observe, intervene and manage your reputation. With review monitoring, you can counter negative opinions, promote positive feedback and let your reviews assist you in enhancing your nail salon & spa reputation.
You can use monitoring tools such as Google Alerts. To use Google Alerts to monitor mentions about your nail salon & spa reputation, go to google.com/alerts and enter the name of your nail salon & spa in the “Create a new alert about” field. Choose how often you want to receive alerts in the “How often” field and select the types of sources you want to receive alerts from in the “Sources” field. Enter your email address in the “Deliver to” field and click “Create Alert.” You will now receive alerts whenever the name of your nail salon & spa is mentioned in the selected sources. You can adjust your alert settings or delete the alert at any time by returning to the Google Alerts page.