As a pest control company, you would rely heavily on your existing clients to provide you with referrals. Even if you aren’t directly provided with a few new clients, you would at least expect your existing clients to speak well about your service so you can enhance your pest control reputation.
If you manage to get good reviews and feedback as you would want them to be on your website testimonials then your pest control reputation will receive a great boost. But if the reviews are bad and negative, speak poorly of your pest control service, and don’t recommend you then they can be extremely hazardous for your business. The worst aspect of such bad reviews or negative opinions is that they are out of your control and you cannot put a lid on them in today’s era of internet predominance. You cannot stop poor reviews from becoming public and considering the outreach of review forums and websites where people express such opinions, in no time hundreds of people would learn about the negative views, and your pest control reputation will be dented.
What you must do is have a review monitoring system wherein you are first made aware of such negative reviews and then you go ahead and intervene. Most businesses are not even aware of the negative reviews about them that exist online and remain oblivious to their deteriorating pest control reputation in public perception. Many who are aware of such negative feedback do not indulge in review monitoring and intervention.
What you should do is have a pest control reputation monitoring strategy. You should reach out to these websites, forums, and directories and face the negative feedback, counter them with rationale and clarify your stand. You should indulge in a public relations exercise to manage your pest control reputation.
You can use monitoring tools such as Google Alerts. To use Google Alerts to monitor mentions about your Pest Control service, go to google.com/alerts and enter the name of your Pest Control service in the “Create a new alert about” field. Choose how often you want to receive alerts in the “How often” field and select the types of sources you want to receive alerts from in the “Sources” field. Enter your email address in the “Deliver to” field and click “Create Alert.” You will now receive alerts whenever the name of your Pest Control service is mentioned in the selected sources. You can adjust your alert settings or delete the alert at any time by returning to the Google Alerts page.