Chances are if you are in the music industry you’ve been exposed to a piano…and, if you have something to do with Pianos, Instagram is a great social network for you to market your brand or business. Today we’ll discuss ideas for your Instagram Piano Hashtag strategy, but before we get down to business, take a few seconds to copy and save the Piano Hashtags below. They will be the foundation for your strategy.
PIANO HASHTAGS FOR INSTAGRAM
#Piano #Musician #Instapiano #Singing #Pianocover #Pianovideo #Songwriter #Music #piano #Pianoplayer #Keyboard #Pianoforte #Originalsong #Pianosong #Pianokeys #Pianomusic #classicalpiano #classicalmusic #classicalpianist
How to Use Your Piano Hashtags for Instagram
Mix them up with Brand Hashtags
You need to mix up those general piano hashtags with other types of hashtags in order to get enough exposure. The easiest one to start with is that of associated brands and businesses. In the above example, ChopinPiano, an account that features everything associated with Chopin has used multiple branded hashtags such as #Yamaha #Steinwayandsons and #Kawai. These will give this account a chance to be seen by people who are interested in their brands. It also increases the chances that they will click over and engage. One note here, when you do this, you need to be careful about these branded hashtags. #Yamaha is also a motorcycle brand. This hashtag will not get this account seen by the right audience. Changing it to #YamahaPiano will have a much better effect – so make sure to research each hashtag prior to using it, to make sure it is associated with content that is of interest to your core audience.
Include Location Hashtags
If you are a local brand or business (like a piano store or a piano teacher), or if you are providing a service in a particular area (like a pianist doing a show in a particular city), you need to use location hashtags. Sure, the general piano hashtags we gave you on top will get you seen by people who like pianos, and they will get you more likes so you have a higher chance to come up in “Top Posts”, but location hashtags get you seen by people who are more likely to convert. Think about it. Steinway Hall UK used two location hashtags: #SteinwayHallUK and #London. This means that every time someone is looking at either of those tags, they have a chance of being exposed to their message. I would have gone a step beyond this to use #Marleybone and #Mayfair (the neighborhoods in the area).
Don’t Forget Industry Tags
#Piano and #Pianist are both very broad hashtags. There are so many different facets to the industry, that you will want to use more exact hashtags in order to attract eyes from the right audience. Take the example above, for example. Jazz Pianist Jamie Hinckson uses hashtags such as #JazzPiano and #reggae to reach a set of people who are interested not just in piano, but in what he does.
Use Custom Brand Hashtags
Branded hashtags are awesome. They are a very good way to measure your success, especially on Instagram where follower numbers can be easily inflated. Create a custom hashtag for your brand, something simple like your name or the name of your business. Pianist Lang Lang includes his branded hashtag #LangLang in his images. Notice how he as only 1,230 posts, but his hashtag has been used 15,885 times. That is proof of branding. People are so interested in his personal brand that they take the time not to just post images, but to act as a marketing army for him. This is powerful marketing.
How to Manage and Grow your Instagram Account
You now understand how to mix your Piano hashtags with others to get the most reach. Now you need to work your account. That means posting beautiful images daily, using a call to action on your posts, and engaging your targets. This requires help from a great tool like Socialdraft. With Socialdraft, you can:
Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks
What Else Does Socialdraft Do?
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.