As you already know, Pinterest allows users to upload and manage images known as pins, and other media content through collections known as pinboards. Pinterest also allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” Pinterest has HUGE potential for small business marketing, but only for those who know what they are doing and who use the right tools. Today, we will discuss our favorite Pinterest tools for small business so you too can save time on your Pinterest marketing efforts and actually see a return on investment from your time.
Pinterest Tools For Small Businesses
Online consumers view Pinterest as a place to get inspiration on what to buy, and Pinterest is a powerful vehicle for brand association, with over 60 percent of the brands out there now using Pinterest to expand brand awareness. And 43 percent of Pinterest members claim they use Pinterest to associate with retailers or brands they identify with, compared to just 24 percent of Facebook users.
If you’re using a personal account for your business, you can easily convert your personal page to a business page which includes analytics to help you determine which of your pins are the most popular.
In a previous article, “Pinterest Tips For Small Businesses,” we provided Pinterest tips and also pointed out that almost 70 percent of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40 percent of consumers who visit Facebook.
In this article – Pinterest Tools For Small Businesses – we’ll provide some useful Pinterest tools to help you showcase your business and expand your reach in a visual context.
Socialdraft Pinterest Scheduling Tool
Can’t blame us for a little shameless promotion. With Socialdraft, you are able to have multiple people on your team schedule pins to different accounts and different boards. On top of that, Socialdraft allows you to manage Facebook pages, Instagram accounts, Twitter accounts, and Linkedin business pages, making it an all-in-one social media tool.
Canva – Pinterest Design Tool
So….we use Canva…and we use the free version for work…and it is awesome. Big ups to Canvas creators for making it so we don’t need to rely on Photoshop for everything. They get a HUGE recommendation form everyone on our team.
PicMonkey – Pinterest Design Tool
Another fantastic photo editor to help you make some incredible Pinterest images. Pricing starts at 10.99 per month.
Photoshop – Pinterest Design Tool
We also use photoshop because it has so much to offer. It sucks to pay for upfront, but if you want to really design your images, this is your tool of choice.
Easil – Pinterest Design Tool
Another design tool with some incredible templates.
Crello – Pinterest Design Tool
Another image editor we love. It’s simple to use and gives you plenty of options when creating your pins.
Piktochart – Pinterest Design Tool
This Pinterest design tool is focused on ease of use so you can tell your story on Pinterest.
Buyable Pins – Pinterest E-Commerce Tool
Pinterest is awesome for those with something to sell online. The best part of Pinterest’s buyable pins is that they’re FREE (yeah – Pinterest does not take a percentage)…sure, your audience will stay on Pinterest…but if they’re making a purchase, you don’t really need them to go to your site.
TastyPins – Image Optimization Tool
This WordPress plugin is made to help you optimize your images for Pinterest search. Well worth its $29 price point.
Woobox – Pinterest Exposure Tool
If you have a strong Facebook following and want to piggyback off of that onto Pinterest, check out the Woobox Pinterest tab which lets you share your boards on Facebook and bring that audience to Pinterest where they are more likely to shop.
Pinterest Widget Builder – Pinterest Exposure Tool
If you’re into widgets (and you should be), the Pinterest widget builder will help you create widgets to maximize Pinterest on your website or app.
Pinterest Save Button – Pinterest Exposure Tool
This nifty little button makes it easier for your website visitors to pin your content.
Pinterest Analytics – Pinterest Analytics Tool
If you’re dealing with social media, then you should be looking at analytics. This would be the number one thing I would tell you to use…after Socialdraft 😉 In all seriousness though, Analytics are the key to Pinterest success, so start off here.
How to Manage & Grow Your Social Media Accounts
Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:
- Schedule posts to multiple Social media accounts – including Pinterest boards.
- Have multiple people create and post content
- Pull Reports
- and much more