How to Edit Social Media Content

January 30, 2017

How to edit social media content to prevent social media crisis

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Social media fails are the nightmare of SMMs. When you’re creating content for clients, the last thing you want to do is create a piece that offends and ends up getting you fired. It’s not just that gig that is on the line, it’s your reputation (and that of your client). dzisiaj, we’ll guide you on how to edit social media content. The focus here is how to look at your content before scheduling it to social media. These are simple questions to ask yourself which will help you to Edit Social Media Content before going ahead to schedule it.

How to Edit Social Media Content

Does this post provide value?

Make sure your posts are useful to your audience

People are going through content fatigue. Every single day they are bombarded by messages from people just like you who are trying to get them to click, buy or share. Before it was just television ads. Now it’s social media, Ogłoszenia, product placements, and news. So, if you are going to either create or share a piece of content, make sure that your audience will find it useful and that you make its usefulness ridiculously obvious. Will your community find this content to be of value? If the answer is no, then you need to get back to the drawing board. If you’d like to see a good example of this, check out Social Media Examiner‘s Pinterest account. Their ultimate goal is to get people to attend their conference, how do they work to achieve this daily, by sharing posts that are of incredible value to their community.

Does this post help you achieve your ultimate goal?

Make sure that each social media post gets you closer to your goals

When we spoke about how to create a social media plan, we discussed how you need to have SMART (Specific, Measurable, Attainable, Relevant and Timely) goals. Each time you create a piece of content for social media, you need to make sure that it is a pathway to achieve this goal.

The above is a great example from WordSwag‘s Instagram account. Their goal is simple, get people to download their app (it’s awesome BTW). Their write up is simple, clear, and leads to a simple call to action asking their users to download the update.

Not all goals have to be a direct call to action as this. Many times this can be asking for a share, a comment, a click, a tag…this all depends on your brand of business and the goals you’ve set.

Is this format the best for the Social Network I’m publishing to?

If you’re creating the same type of content for all social networks, you’re making a HUGE mistake. Each network has a different audience. Some networks do better with video, others with live streaming, others with long form content…so before you schedule to a network, think about the best way to package your message so it makes the most impact.

Is this high quality content?

By high quality I don’t mean glossy. By high quality I mean content that matches the voice and feel of your brand. Any piece of content you put out needs to meet the standards of your brand or client. So, na przykład, a meme may be making the rounds that is getting lots of engagement, but if it does not fit your brand, posting it may give you a temporary boost, but this will probably be the wrong audience.

What time should I post this?

Posting time makes a HUGE difference across all social networks. While we suggest that you schedule your content ahead of time (this will open up time for you to engage your audience, analyze your content, and make adjustments as needed), you need to be aware of the best posting times for each social network.

It’s the same as if you were handing out flyers at the mall, it does no good to pass them out when nobody is there. Your posting time will change according to your audience, location, time zone, and even need to be adjusted when there are major holidays or events.

This is a biggie…you need to always be aware of the events that are going on. If ever any disaster happens, you need to grab a few seconds to review your calendar to make sure that nothing that could be conceived as insensitive comes out. You can do this easily with Socialdraft where you can drag & drop content to another date in seconds.

Is the Grammar Right?

We all know the joke, if you want engagement on a social media post…misspell something. Tak, it’s true, but this is not the kind of attention you want for your brand or clients. Before posting run your write up through a system like Grammarly. It’s not fool proof, but will catch around 75% of your mistakes. Once you’ve done this (and I know it sounds silly), read the post aloud. This will help you to make sure that it makes sense when read and help you to best edit social media content.

Did I Add the Right Hashtags (Depending on the Network)

Is this a Twitter or Instagram post? Then hashtags are a must. Do your hashtag research, check how they have been used before, and then make sure to add hashtags so that you can increase your reach.

RELATED ARTICLE: Instagram katalog hashtag

Who Can I Tag?

Tag people in your social media posts to get more likes, comments and shares

Tagging people and brands has been proven to increase your reach. Before you schedule your post, take a look at it and see if there are people or brands you should be tagging. na przykład Max. Social Business tagged Socialdraft on their share of one of our posts. This made it so our community manager got a notification and let leadership know. We, Oczywiście, lubił & retweeted their content. Easy to do & smart.

What Call-to-Action is Best for the Post?

A quick way to increase engagement on posts is to add a call-to-action

Calls-to-Action work. When you add a call-to-action, you can increases click thru up to 371%. That’s ridiculously powerful, so before you schedule, make sure to take a few seconds to incorporate a call to action into your social media post. Always make your audience work for you just like Idea Girl Media does. Their posts are always of service to the community and include very clear calls-to-actions which increase their engagement across all social networks.

Will My Images Look Gorgeous?

Your social media images need to work for the network they are being published to

Each social network requires a different type of image, so while you may be tempted to use the same image for each network, taking a few extra seconds to create a new one in the right size can make all the difference. On top of this, you need to keep mobile in mind. According to MarketingLand, 80% z Media społecznościowe time now spent on mobile devices. Make sure that if you include text in your write up, that it is easily seen on social. Oh yeah, and make sure they look good. We already know about Martha Stewart’s Russian Dressing snafu. Granted, she owned it, but your brand or business may not be able to survive the negative attention.

I keep these simple tips on how to Edit Social Media Content on a post-it right above my desk. This way, I never forget to triple check all my content before it goes out.

How to Manage Your Social Media with Socialdraft

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After reading this, I’m sure you’re thinking you’ve got a lot of work to do and that’s just when you edit Social Media Content. Lucky for you there are tools to help you work smarter, not harder. Socialdraft is one of those tools. Socialdraft is a social media calendar scheduling tool that allows you to easily work with teams, manage clients, pull reports, and engage your audience.

Socialdraft works with Facebook business pages, Facebook Groups, Twitter Konta, LinkedIn Business pages, Pinterest Boards and Instagram.

Socialdraft Features:

– Engage your audience on the all-in-one inbox.
– Monitor your brand & convert good mentions to social media posts in seconds
– Repost Instagram posts to all your connected social networks
– Duplicate posts
– Bulk schedule with our CSV bulk uploader
– Przypisywanie zadań członkom zespołu
– Download calendars as PDF’s to send to clients
– Set special permissions for team members and more.

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

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