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Do you speak emoji? I know I do…and more and more people are using emojis not because they’re teenagers, but because they make context and feeling way more easy to understand in Social media. Before we go on to discuss how to use emojis in Social Media, we need to talk about the why. Here are a few stats to get you ? about using these little cartoons and images in your posts:

Pretty cool, dobrze? Issue is, are you using those emojis correctly? Are you using the right one according to the context of your message? You will be after reading this guide on How to Use Emojis in Social Media.

Tips on How to Use Emojis in Social Media


Just like you don’t want to use hashtags the wrong way, you don’t want to use emojis in a way that will hurt your brand or business. na przykład, the eggplant ? and peach ? emojis can have…salacious connotations. If you’re going to use emojis you want to make sure your audience sees you know exactly what each means. You’re cool, you’re in the know and you speak their language.

Where can you go to find out what each emoji means? Emojipedia is a great place to start. na przykład, if you checked out aubergine (eggplant) you’d see that it is listed as a phallic emoji. This is a good indicator that you need to take care when using it for business.


Using an emoji or two can make your brand seem just a little less stiff. It can also add emotional context to your message and make you more easily understood.

Related Article: Top Emojis on Instagram


Don't overuse emojis

As you get better at using emojis, it is tempting to go all out with emojis. Issue with this is that you may isolate some of the audience who is not as fluent in emoji as you are. Keep things simple and understandable to be most effective. In the above example, the ? emoji emphasizes just how delicious the strawberries were. There’s no extra emoji needed. The message is clear.


Custom emojis can be used for a good cause

Not all brands have the budget to, or are successful at creating emojis. This is not the case with the WWF. They had a set of emojis created to bring awareness to endangered animals. The #EndangeredEmojis were to be used a special way. Tweeting a special emoji meant you’d be donating to the WWF.


Emojis can be used on social to increase your ROI

The best example of this is probably Domino’s pizza. Remember that awesome campaign where you could order pizza by SMSing or Tweeting them emojis. It’s fun, it’s on brand, and it’s memorable. This is genius marketing. They also use emojis in their tracker, so as you can see it’s not just for social media.


How to choose the right emojis for your social media tweets

Not all brands will be able to use emojis as freely as others. If your audience is younger, your emojis will be received much easier. If you have an older, emojis can still work – but it may be a different set that works. Make sure that you understand your audience and the emojis they use. A good example is the movie Deadpool. Their marketing included the hashtag #??l. Tak…seems childish right? It totally worked because it was silly, their brand was silly, and their audience was silly too. Was it effective? Press talked about it, but most importantly so did their fans. The movie’s Instagram account only created 200 pieces of content and at the same time their hashtag had been used more than 23K times.

A/B Test

Test your emojis. Try one message with emojis and one without. Did you get better results? Duplicate and measure. Do this over and over again until you know exactly which emojis work best and if they work at all for your brand.

Scheduling Social Media Posts with Emojis


Now that you’re ready to use emojis, make sure to sign up for your risk free trial of the social media scheduling calendar from Socialdraft. It allows you to schedule posts to Facebook, Świergot, Instagram, and Pinterest with emojis – sweet, dobrze?


How to Manage Your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Accounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Świergot, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Harmonogram Gify z Facebook i Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, i LinkedIn
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

If you have spent any amount of time whatsoever on Instagram, the odds are pretty good that you have found a handful of emojis that are your favorites – the kind of emojis that you use more often than you use any other, and the kind of emojis that allow you to instantly communicate exactly how you are feeling without having to write anything at all.

These funny little faces (and other symbols) have caught on like wildfire. They used to be something relegated to the back and of texting keyboards, but now are a dominant force in online communication.

Social media in particular has embraced everything that these symbols have to offer, and if you want to be able to communicate “natively” with your target market – especially on a platform like Instagram – you’re going to have to learn how to master the most popular emojis on Instagram ASAP.

Thankfully, there are a lot of tools available out there to help you do exactly that. When you take advantage of the tools that have been established to not only help you understand which are the most popular emojis on Instagram 2015, but also which ones are going to give you the best and most valuable impact for your specific pieces of content, you are going to be able to put your Instagram posting on autopilot and dramatically improve your engagement rate and your return on investment.

Obviously, figuring out exactly how to use emojis is going to have a beneficial impact on your bottom line profits.

We are going to share with you a little bit of inside information pertaining to the most popular emojis on Instagram today, all in an effort to really help you will unlock the full potential of your marketing, your advertising, and your efforts on social media.

Let’s dive right in!

Individual emojis have been “hashtagged” 6.4 million times in 2015

When we are talking about the most popular emojis on Instagram, we aren’t just talking about a handful of these funny little symbols that have been used a couple of times every now and again.

No, as we touched upon above, we are talking about a powerful Internet “shorthand” that is going to allow you to immediately convey and communicate EXACTLY what you’re trying to get across without having to write a novel with each and every Instagram post.

It’s important to realize just how valuable these emojis can be to your bottom line, and the best way to really hammer this point home is to realize that individual emojis alone have been individually hashtagged more than 6.4 million times in 2015 alone since the emoji hashtag release in April 2015.

Think about that for a moment – these funny little symbols have been given their own hashtag close to 6.5 million times in a single year. They must be pretty popular, dobrze?

Emojis Fit Into Instagram’s Demographics

Instagram tends to skew towards a younger population. Zgodnie z 2015 Pew study, 55% of online adults ages 18 do 29 use Instagram. It should come as no surprise to you that emojis work on this social network.

Breaking down the most popular Instagram emojis to take advantage of

There are hundreds and hundreds of these symbols that you can take advantage out on Instagram today (with many more currently in the pipeline of development to be released in the coming year), but there are about 50 that rise head and shoulders above the rest of the pack on a routine basis.

The most popular of all the different symbols out there has to be the “heart” symbol – it was used close to 575,000 times last year alone, and Instagram experts believe it will be used even more frequently than that in the years to come.

The rest of the top 10 symbols usually involve some kind of winking face, smiley face, or some other humorous or happy emotion. w rzeczywistości, the bulk of the emojis that are shared on Instagram are positive in nature, and that is definitely a take away that you’re going to want to really zero in on when you’re looking to use these symbols for your own marketing purposes.

The Top Emojis on Instagram by hashtag

Heart: 2,618,864
Smiling Face with Heart Shaped Eyes: 1,541,029
Face with Tears of Joy: 1,165,840
Face Throwing a Kiss: 1,092,326
Two Hearts: 954,951
Smiling Face with Sunglasses: 693,857
Kiss Mark: 676,016
Thumbs up Sign: 613,511
Winking Face: 581,677
Smiling Face with Open Mouth and Smiling Eyes: 346,606

It’s also important to remember that these top 50 emojis represent close to 72% of ALL emojis that are used on the platform, which means that you aren’t going to want to shy too far away from these popular options. Rinse, repeat, and leverage the symbols that are already known, understood, and accepted by your target market and you’ll enjoy a lot of success.

Most Popular Emojis on Social Media

According to Emojipedia, the 9 most popular Emojis on social media are listed below:

? Shrug

A person shrugging their shoulders to indicate a lack of knowledge about a particular topic, or a lack of care about the result of a situation. Displays as raised shoulders, sometimes in conjunction with raised arms and flat hands. The shrug gesture in text (emoticon) form is known as the shruggie and typed as: ¯\_(ツ)_/¯.

? Face With Tears of Joy

A laughing emoji which at small sizes is often mistaken for being tears of sadness. This emoji is laughing so much that it is crying tears of joy. This emoji has been in the top 10 most popular emojis on Emojipedia for all of 2015, and was deemed the 2015 word of the year by the Oxford English Dictionary.

? Smiling Face With Heart-Shaped Eyes

A face with hearts instead of eyes, or Heart Eyes Emoji as it is generally known. Used as an expression of love, na przykład: “I love you” or “I love this”.

❤️ Heavy Black Heart

A classic red love heart emoji, used to express love. Despite the name “Heavy Black Heart”, this character appears red on all platforms when displayed with emoji presentation. Not to be confused with the black heart emoji. Some systems may display this with text presentation as a solid ❤︎ heart, in the color of the surrounding text.

On Snapchat, this emoji displays next to a friend when you have been #1 BFs with each other for two consecutive weeks. When used in WhatsApp, this red heart emoji animates, showing a beating animation where the heart gets larger and smaller.

? Reversed Hand With Middle Finger Extended

A middle finger emoji, used in some western cultures as a rude or insulting gesture. The back of the hand is shown with the middle finger raised.

? Smirking Face

A sly smile, often used with a sexual, or smug connotation. On Snapchat, this emoji next to a contact denotes that this person snaps you frequently, but you do not frequently snap them in return.

? Face Throwing a Kiss

An emoji face blowing a kiss; but officially called “Face Throwing A Kiss”. One eye is open, the other is winking. A heart is shown leaving the kissing mouth.

? Smiling Face With Smiling Eyes

A smiling face, with smiling eyes and rosy cheeks. Showing a true sense of happiness. This emoji smiles with its mouth closed, which makes it different from the other smiling face which generally show teeth with an open mouth. On Snapchat, this emoji next to a contact denotes that this person is one of your best friends; someone you are in frequent contact with. May be used in a similar context to the text-based ^^ emoticon.

? Grimacing Face

A grimace emoji, showing bared teeth, usually for when a mistake or unfavorable situation has arisen – aka “eek!” The appearance of this emoji varies greatly between platforms. Use with caution. On Snapchat, this emoji next to a friend denotes that you send the most snaps to the same person that they do. czyli. you share a #1 Best Friend. Not to be confused with the Grinning Face With Smiling Eyes emoji, which looks similar on Apple devices.