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With over 540 million monthly active users, Google Plus is the second-largest social networking site in the world after Facebook, and is a great way to connect with prospective customers. Since the Google Plus audience spends more time reading Google Plus entries than those on Facebook and Twitter, Google Plus is the most advantageous social media platform to include longer more detailed posts.

How Google+ Can Boost Search Engine Marketing

Julia McCoy, the manager/CEO of Express Writers, explains that people think of Google Plus as veritable a ghost town because of the platform and difference in the target audience. “For folks who prefer the lighthearted interaction of who’s baking what and when, Facebook will immediately appear much more active than G+. But for businesses and professionals, G+ is bustling with professional activity promoting growth and connectivity with allies and the competition.”

But Ben Fisher, co-founder of a content marketing company, zwraca uwagę that creating an active and engaging Google Plus presence actually benefits you outside the social network, and he explores three areas where you can be rewarded for your efforts.

Below, Fisher discusses the following three areas Google Plus can help your search engine marketing campaigns:

Google Plus Post Ads for Marketing

+POST ADS




Perhaps one of the most direct methods to take your social activity on Google Plus to the search marketing arena is with +Post Ads, an interactive ad format for AdWords advertisers that is shown on the Google Display Network.

Google Plus users and pages who have an established, engaging presence can essentially “boost” their Google Plus posts outside the social network proper, and display them in a highly targeted fashion on sites that run AdSense.

By “established, engaging presence” I am referring to Google’s minimum requirement of 1,000 followers which, unless you are a major brand, does not happen very easily. Expect to spend 3-4 months on your Google Plus presence, and to be active on posts other than your own. After all, the more visible you can make yourself on the platform, especially on users’ posts that have an established audience, the easier it will be to find people interested in your point of view and your posts, which leads them to add you to their own circles (follow you).

Google Post Ads Enlarged When Clicked

The by-product of building your follower base this way is that you will create real relationships with a targeted audience, and your audience will want to interact on your own posts. When this happens, and you decide to take one of your posts and “boost” it by creating a +Post ad with it, people on the websites that display the ad will see existing engagement, and may decide to follow you as well. The highly targeted nature of all of this is what makes +Post Ads a powerful way to enhance your search marketing campaigns.

TIP: Foster conversation on your Google Plus posts by replying to as many commenters as possible, asking follow up questions, and genuinely being social. Very few brands do this, so you will stand out.

Google Plus posts appear on Google Search Results

MICROCONTENT

Every post on Google Plus is a unique URL that gets indexed by Google, in many cases within hours of being posted. Where that post is displayed in search results is, Oczywiście, up to a variety of factors. But Google Plus posts do rank in search, and herein lies a big opportunity for businesses to create microcontent around their key blog articles and landing pages.

na przykład, if you have a landing page for a new whitepaper, you could create the following Google Plus posts that point back to it, create social signals for it, and build a footprint for it in search:

1. a link to the landing page itself
2. an eye-catching image that has a link to the landing page in the introduction
3. the YouTube video that you embedded on the landing page, which has a link back to the landing page in the introduction (and the YouTube video description would be optimized, Oczywiście)

The introduction to each of those post types (the link, zdjęcie, and video) can be re-posted with fresh content, such as a recap of a testimonial from one of your customers, or a checklist of what to expect in the landing page. And each of these posts could also be shared to a community (or communities) where the content is relevant and the audience is targeted.

That’s literally dozens of instances of indexed Google Plus posts that can be created for a single piece of content, and does not take into account the shares of these posts across Google Plus, or the shares of the landing page itself by others on Google Plus. All you need to do is get creative, and continue to make the posts valuable to your audience by themselves (read: no click bait, the Google Plus culture does not respond well to click bait).

And don’t forget, you can take one or more of these posts and turn them into +Post Ads.

Semantic Relevance with Google Plus

SEMANTIC RELEVANCE

The search landscape is moving away from tactical checklists that can be gamed and toward a semantic web, where entities, intent, and relationships are harder to fake and build the type of reputation for a site that mimics real life networking and business. Furthermore, your entire web presence needs to be completely integrated in the semantic web, and feed search engines like Google the right type of data about your business so it can recommend you at the most appropriate times to its customers (the people using its search engine).

So, your web team now has to work hand in hand with your search team, your marketing agency, your social media managers, content writers, and anybody else who is involved in your online presence. All your properties should be as connected as possible. When this happens, everything you do online (that gets indexed) is sending signals about the type of business you run, even down to the people and pages you interact with.

How does Google Plus play a part in helping your business and your website get recommended more often than those of your competitors? Let’s say, na przykład, you are a local home builder in New Jersey. Your website tells everyone you build homes in New Jersey. Your social content (YouTube videos, Google Plus posts, Deski pinterest, itd.) center around the concepts of home building and New Jersey.

And on Google Plus, the conversations in which you are a part are largely centered around home building and New Jersey (perhaps together, perhaps independently). You are networking with Realtors on real estate related posts, and getting people and pages in the real estate industry to add you to their circles. Innymi słowy, if you took a snapshot of all the conversations and people that interact with your Google Plus profile (or page), there would be a concentration and focus of topics related to your business of home building and New Jersey.

In marketing, we call this “top of mind awareness”, which is essentially being extended into your online presence by teaching search engines like Google who you are and what you are about, all by the type of content and relationships you interact with. The good news is, this is a lot like real life networking, and online, you can only get this from Google Plus.

How to Manage & Grow Your Social Media Accounts

Now that you are using Google Plus to boost your search engine marketing, you need to work on all your other social networks. Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Monitor your online reputation
  • Have multiple people create and post content
  • Pull Reports
  • angażować
  • i wiele więcej

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

Google Plus is a great way to meet new people, connect with prospective customers, and cultivate relationships with your consumers. And while Facebook and Twitter seem to be the “go to” social media brands, what some overlook is that because Google controls both G+ and Google Search, Google Plus pages are helpful for search engine optimization, and one of the reasons G+ is such a valuable social media channel for your business.

By some accounts, Google Plus is the second-largest social networking site in the world after Facebook. 540 million monthly active users are part of the Identity service site, by interacting socially with Google+’s enhanced properties, like Gmail, +1 przycisk, and YouTube comments.

In October 2013, Google counted 540 million active users who used at least one Google+ service, of which 300 million users are active in “the stream”. Real Wire notatki that the sharing of online content by Google+ users “is set to surpass sharing by Facebook users by February 2016, according to a new US study from search and social analytics specialist, Searchmetrics.

540 Million Google Plus Active Users

“While it still has a relatively small base, Google+ activity and users are growing at an insane speed. And the unthinkable is possible – in terms of the important area of sharing activity at least, our data shows it could actually catch up with Facebook if the trend continues,” explains Marcus Tober, founder and CTO of Searchmetrics, whose company maintains a global database of data collated from social networks and search engines which it uses to power its analytics software for search and social marketers.

According to the investment firm Kabbage, the Google Plus audience tends to be interested in reading longer, more in-depth and practical posts than the Facebook and Twitter audiences. W rezultacie, longer posts with detailed descriptions of your newest product may be best shared on Google Plus. And if you don’t have a blog or website, you can post company updates on your G+ page, and link to these posts from your other social media channels.




Google Plus can be used to find potential customers with Google+ Communities — Google Plus’s version of Facebook and groups. Google Plus communities contain people who want to learn, value their communities, and are more willing to listen to advice when compared to Facebook group members. You can join relevant communities to share information to potential customers about your business, and learn about how you can improve your business.

Social Media Today claims the G+ platform is a “different type of platform, with a different target audience,” so the biggest Google Plus benefits are for the business users since this is the target audience.

Google Plus Ghost Town

Just why do people think of Google Plus as a ghost town?

Julia McCoy, the manager/CEO of Express Writers, zwraca uwagę that it’s primarily due to the platform and target audience difference. “For folks who prefer the lighthearted interaction of who’s baking what and when, Facebook will immediately appear much more active than G+. But for businesses and professionals, G+ is bustling with professional activity promoting growth and connectivity with allies and the competition.”

Google Plus versus Facebook

As of February 2014, Google Plus houses over 1 billion registered users. Facebook ma 1.19 billion. Says Hot Hardware, “It’s true that Google+’s stats are somewhat artificially inflated due to Google integrating accounts for its various services. jednak, Courtney-Brown [SiteProNews] says over 540 million Google+ users visit their profiles every month to share photos, update their statuses, post comments, i więcej. And that +1 button is clicked over 5 billion times a day across the web.”

We Like Julia McCoy’s 10 Tips To Get The Most out of Google Plus

Google Plus Tagging

 

1. Tag people. One of the best ways to get noticed on G+ is to tag people. Tagging can accomplish two things. Pierwszy, it ensures the person tagged sees your post. Drugi, it can prompt them to interact with you. Every time you tag a person, they receive a notification (unless they’ve disabled notifications). Tagging is a prime means of being seen.

Authorship function on Google Plus

2. Set up Google Authorship. This is also known as using the “rel=author tag” on your blog. Thanks to Google Authorship, you will see your photo beside your published content in Google search results. Not only does this feature mesh perfectly with Google+, but it’s also extremely important for search engine optimization. You should use the rel=author tag on your guest posts as well.

3. Post on Community pages. This is a tip easily overlooked by a lot of G+ users. According to Blog Tyrant tips on Google+ “You don’t get a lot of traction from just posting ‘public’ unless you already have a lot of followers.” The trick to gaining traction is posting valuable content in relevant communities. Communities are populated by people who have topic specific interests. By posting valuable content to these communities, you can tap into an audience you might otherwise have not realized existed.

Share Google Plus Content on Other Social Media Outlet

4. Cross post to G+. If a topic is trending as popular on Facebook and Twitter, cross post it to your G+ account for those followers who are exclusive to your Google Plus network. Don’t cross post everything, chociaż. You’ll likely have some diehard followers who follow you across all three networks, and they won’t want to see the same content three times over all of the time. Zamiast, pick and choose the really prime content to cross post.

5. Use Google+ Events to launch products. Google+ Events will automatically e-mail your social circles about a scheduled launch while simultaneously adding the event to any user’s calendar who accepts the event invitation.

Write longer with Google Plus links

6. Use G+ to write long messages, and then tweet the link via Twitter. One of the most irritating things to most people is the character limit instituted by Twitter. One workaround is to use G+ to write a long message, and then tweet the link out via your Twitter account. Not only does this allow you to share more, but it lets your Twitter following know that you’re actively using Google Plus.

7. Incorporate keywords. w 2014, keyword optimization has seen some massive evolution in SEO. But keywords still have a place on G+. You can use keywords in your profile page, which is uniquely effective should you want to be associated with them for either your business or blog.

Images on Google Plus

8. Use images. Images are a great way to generate greater attention. Some of the “geeks” recommend uploading the image separately because it comes up bigger and generates more attention. Create a new title, and subsequently tag the person from the original post for maximum exposure.

9. Use bold and italic text styles. One of the exciting features that sets Google Plus apart from other social media networks is the capability of posting with bold, italic and strike through text. These styles can make your posts stand out while also making them impactful. Take advantage of these capabilities. This image from Blog Tyrant shows you how:

Google Plus Font Format

10. Emphasize G+ on your website or blog. G+ is a massively growing social media platform, but a lot of people don’t realize just who is using it! You can show you’re actively using it by emphasizing it on your website or blog. Do this by displaying the +1 button on your posts and pages, and actively promoting your G+ profile link.

Google Plus Link on Website

 

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Have multiple people create and post content
  • Pull Reports
  • angażować
  • i wiele więcej

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?